Situmorang, Evan Manuel Perdamean and Purnama, James and Galinium, Maulahikmah (2017) User Readiness Evaluation For Virtual Reality (VR) As Marketing Tool. Bachelor thesis, Swiss German University.

Preview	Text Evan Situmorang 11302022 TOC.pdf Download (454kB) | Preview
	Text Evan Situmorang 11302022 1.pdf Restricted to Registered users only Download (234kB)
	Text Evan Situmorang 11302022 2.pdf Restricted to Registered users only Download (616kB)
	Text Evan Situmorang 11302022 3.pdf Restricted to Registered users only Download (431kB)
	Text Evan Situmorang 11302022 4.pdf Restricted to Registered users only Download (794kB)
	Text Evan Situmorang 11302022 5.pdf Restricted to Registered users only Download (307kB)
Preview	Text Evan Situmorang 11302022 Ref.pdf Download (96kB) | Preview

Abstract

Virtual Reality (VR) is the technology of making an artificial world to be able to be interacted by users like seeing a real world. The technology has been researched for years and has become one of the main areas in computer technology research. Recently, there have been increased in “multimedia” adaptation for marketing especially during special events like in convention, among them is using VR technology. This research will evaluate the user acceptance of VR technology for marketing purpose, to see whether the VR technology is already acceptable to be used as a marketing tool by conducting a survey, using Technology Acceptance Model (TAM) questionnaire as its framework. The result of the evaluation revealed most has a high attitude (i.e. positive confidence) feeling to VR, highly due to its Perceive of Enjoyment, with a medium influence from Perceive of Usefulness, but there is a low confidence in Intention of Use. This is due to what the respondents claim as the immersion of the VR content impressed them, but they doubt it can be useful to actually market their product. Therefore, it can deduce VR technology for marketing professionals is not yet acceptable for marketing.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	User Acceptance; Technology Acceptance Model; Virtual Reality
Subjects:	Q Science > QA Mathematics > QA76 Computer software
Divisions:	Faculty of Engineering and Information Technology > Department of Information Technology
Depositing User:	Astuti Kusumaningrum
Date Deposited:	10 May 2020 09:11
Last Modified:	10 May 2020 09:11
URI:	http://repository.sgu.ac.id/id/eprint/257

Actions (login required)

View Item