Simorangkir, Deborah Nauli (2023) Cultural Diplomacy and Nation Branding: Learning from the Success of Korean Dramas in Indonesia. Asia Pacific Public Relations Journal, 25. ISSN 1839-8227

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Abstract

This article seeks to answer the question: “What are the impacts of Korean drama on Indonesia?” Through a comprehensive review of literatures on the Korean Wave, international politics, and international public relations, this article analyses the Korean Wave, including K-drama phenomenon through the lenses of soft power, diplomacy, international public relations, nation branding, and propaganda. Korean drama has impacted the patterns of public diplomacy, cultural relations, tourism, investment and export agreements between South Korea and Indonesia. Though the Korean Wave clearly has benefited South Korea the most, some positive impacts on Indonesia include: 1. The availability of alternatives to the previously Western-dominated media; 2. Opportunities for work, research, and education opportunities; 3. Enhanced tourism sector of both countries; 4. Business opportunities; 5. Jobs and investments through the establishment of Korean companies in Indonesia; 6. Wide opportunities for translators and language teachers. In order for Indonesia to have a similar successful cultural diplomacy and nation branding, the government, media, pop culture and entertainment industry, as well as commercial industries must put a serious effort and work together in promoting the Indonesian culture globally.

Item Type:	Article
Uncontrolled Keywords:	Korean Wave; Korean Drama; Soft Power; Cultural Diplomacy; Nation Branding
Subjects:	G Geography. Anthropology. Recreation > GN Anthropology > GN301-674 Ethnology. Social and cultural anthropology H Social Sciences > HD Industries. Land use. Labor > HD59 Public relations
Divisions:	Faculty of Business Administration and Communication > Department of Communication and Public Relations
Depositing User:	Faisal Ifzaldi
Date Deposited:	14 Dec 2023 09:58
Last Modified:	14 Dec 2023 09:58
URI:	http://repository.sgu.ac.id/id/eprint/2595

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