Baskoro, Gembong (2009) Managing Soft Innovation Process under Uncertainty. In: The 11th International Conference on QiR (Quality in Research), August 3-6, 2009, Universitas Indonesia, Jakarta.

Text INCONF-2009_10-GJL-QiRGembongAllOK.pdf Download (762kB)

Abstract

It is not surprisingly for manufacturers to survive in the business they usually increase the market share of new products. This means manufacturers must increase the speed of innovation. Ideally, the innovation in the new products is done by manufacturers to compensate the previous product weaknesses related to classical business pressures. The classical business pressures are (1) Time, (2) Profitability, (3) Functionality, and (4) Quality/Reliability. In contrast, Baskoro indicated that new products delivered to the market may contain immature (1) Technology and/or (2) Production process [1]. Consequently, if a product is developed in immature Technology and/or Production process then the product potential of having hard reliability problems. Hard reliability problems or specification violation is a situation where a product is not able to meet the explicit technical product specifications. This paper argues that hard reliability problems closely related to hard innovation concept. However, Brombacher et al. indicated that these type of products, high-end consumer electronics, instead of having hard reliability problems they also suffer soft reliability problems [2]. Soft reliability problems or customer expectation deficiencies is a situation where, instead of meeting with the explicit product specifications, a customer explicitly complains about the lack of functionality of the product. This paper also argues that soft reliability problems closely related to soft innovation concept. If soft reliability problems appear in the product, customer will always dissatisfy with the product. Therefore, Baskoro argue that a strategy to secure customer satisfaction is to deliver a new product that having less (or free) soft reliability problems [1]. This can be done by managing the innovation process. For this reason the objective of this paper is to explore a method of soft innovation process that ensure a new product having less, if not free, soft reliability problems.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	T Technology > T Technology (General) > T55.4 Industrial engineering. Management engineering
Divisions:	Faculty of Engineering and Information Technology > Department of Mechatronics Engineering
Depositing User:	Gembong Baskoro
Date Deposited:	21 Dec 2023 14:23
Last Modified:	21 Dec 2023 14:23
URI:	http://repository.sgu.ac.id/id/eprint/2596

Actions (login required)

View Item