Liga, Celine Yara and Simorangkir, Deborah Nauli (2022) Effectiveness of TikTok Celebrity Endorsement for Noera Beauty by Defira Septasha. Bachelor thesis, SWISS GERMAN UNIVERSITY.

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Abstract

The purpose of this research is to find out the effectiveness of using an Celebrity Endorser for Noera Beuty by Defira Septasha. This research is using Quantitative methods and AISAS Model Theory. Through online questionnaire, the data were collected for 163 respondents. Only 131 respondent that are concluded in the criteria of this research. 123 respondent were from Jabodetabek Area and 8 were from Outside Jabodetabek Area. The Independent variables (IV) on this research is frequency of visiting Defira Septasha’s TikTok Account and the Dependent Variables (DV) on this research is Purchase of Noera Beauty Product.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Celebrity Endorsement, Defira Septasha, Effectiveness, Noera Beauty, TikTok Celebrity Endorsemenr
Subjects:	H Social Sciences > HM Sociology > HM1176 Social influence. Social pressure H Social Sciences > HM Sociology > HM742 Online social networks > HM742.1 Social Media
Divisions:	Faculty of Business Administration and Communication > Department of Communication and Public Relations
Depositing User:	Library SGU
Date Deposited:	19 Mar 2024 04:37
Last Modified:	19 Mar 2024 04:37
URI:	http://repository.sgu.ac.id/id/eprint/2630

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