Adiprana, Steven and Soeprapto, Vishnuvardhana S. (2017) The Factors of Guest Satisfaction Linked to Customer Loyalty Case Study : The Sakala Hotel Bali. Bachelor thesis, Swiss German University.

Preview	Text Steven Adiprana 11303064 TOC.pdf Download (1MB) | Preview
	Text Steven Adiprana 11303064 1.pdf Restricted to Registered users only Download (918kB)
	Text Steven Adiprana 11303064 2.pdf Restricted to Registered users only Download (217kB)
	Text Steven Adiprana 11303064 3.pdf Restricted to Registered users only Download (1MB)
	Text Steven Adiprana 11303064 4.pdf Restricted to Registered users only Download (238kB)
	Text Steven Adiprana 11303064 5.pdf Restricted to Registered users only Download (579kB)
Preview	Text Steven Adiprana 11303064 Ref.pdf Download (959kB) | Preview

Abstract

Business and hotel management is a large and most wanted industry in developing country. Although this business is huge in case of development and occupancy, there are always hotel that lack in occupancy with no reason of low quality of product and services they served. In other word, there are some hotel that already prepared in the business and knowledge about guest satisfaction in order to have a high profit. But they will still have difficulties in getting their customer attention. This dissertation will or may recommend, without pro and contra in any statement or study over another. The meaning of this thesis is to learn about or how to analyze critically about a literature review of a statement within each other and compare it with the practical situation in the real world with the positive rewards of producing a recommendation that may be useful for industries to see from the perception of their customer variation factors of satisfaction and variation factors of reason for guest to be loyal towards the industry. In future of this study it may also have an impact towards occupancy rate in hotel industry and loyal customer with loyalty program in over a long term. This dissertation was done and edited in Indonesia June 18, 2017, take sample and will help mostly towards leisure and coastal touristic area or Island with strong cultural background of society, and similarly looks like Bali Island. Any future study and recommendation regarding this dissertation are well accepted toward improvements.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Consumer Behavior ; Customer Satisfaction ; Customer Loyalty
Subjects:	T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Adityatama Ratangga
Date Deposited:	15 May 2020 04:50
Last Modified:	15 May 2020 04:50
URI:	http://repository.sgu.ac.id/id/eprint/267

Actions (login required)

View Item