FACTORS AFFECTING HOUSEHOLD IN MANAGING THEIR WASTE USING WASTE4CHANGE

Tamsil, Elycia and Abadi, Fiter and Hidayat, Nila Krisnawati (2020) FACTORS AFFECTING HOUSEHOLD IN MANAGING THEIR WASTE USING WASTE4CHANGE. Bachelor thesis, Swiss German University.

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Abstract

Intention to act is a motivational factor that influence a set of behavior, including waste management behavior. Indonesia is the second largest waste producer in the world, ranking after China as the world's top polluter. The trend of waste generation in DKI Jakarta has been increasing annually at an alarming rate. In DKI Jakarta itself, there are 52 licensed waste collection services, and one of them is Waste4Change. Waste4Change is a private company that helps consumers manage and segregate their waste and ensure that it is disposed of in an environmentally friendly way. In Indonesia, although people have high waste management awareness, it does not guarantee that they will act or change their lifestyle to help minimize waste, such as doing waste management at home. The purpose of this research is to discover whether Waste Management Awareness, Religiosity, Perceived Price and Social Norm has a positive effect towards consumer Intentions to Act in using Waste4Change. This study uses a quantitative method and collect the information from people who are familiar or have used the service of Waste4Change to manage their household waste who lives in JABODETABEK using sampling method and questionnaires. The result indicates that Perceived Price and Social Norm have a significant effect on Intentions to Act on using Waste4Change service, However, Waste Management Awareness does not have a significant effect towards people's Intentions to Act on using Waste4Change service. Therefore, there are several recommendations for Waste4Change company and government that will be discussed in this research.

Item Type: Thesis (Bachelor)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD62 Standardization. Simplification. Waste
Divisions: Faculty of Business Administration and Communication > Department of Business Administration
Depositing User: Mr Arinton Sinaga
Date Deposited: 12 Dec 2024 07:42
Last Modified: 12 Dec 2024 07:42
URI: http://repository.sgu.ac.id/id/eprint/2757

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