Andre, Misael and Simorangkir, Deborah Nauli and Hidayat, Nila K. (2020) COMPARISON OF CRISIS MANAGEMENT IN CENTURY 21 PINANGSIA AND VERDE PROPERTY DURING THE CRISIS COVID-19 PANDEMIC. Bachelor thesis, Swiss German University.

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Abstract

The crisis of the COVID-19 pandemic occurred in 2020, and not only affected the health sector but also economic and business factors. One of the worst affected business in Indonesia is marketing property, a business that sells and rents houses, and two of them are Century 21 Pinangsia and Verde Property. The aim of this research is to know and understand the similarities and differences of crisis management in Century 21 Pinangsia and Verde Property. The research explains about the effect of the crisis of the COVID-19 pandemic to those 2 marketing property businesses but could successfully managed the crisis, even though they did not employ public relations practitioner. The explanation of this research is based on the principles of crisis management and crisis communication, using the qualitative research and the exploratory case study research method. The result shows there are some similarities and differences of crisis management in Century 21 Pinangsia and Verde Property.

Item Type:	Thesis (Bachelor)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59 Public relations
Divisions:	Faculty of Business Administration and Communication > Department of Communication and Public Relations
Depositing User:	Mr Arinton Sinaga
Date Deposited:	23 Dec 2024 02:34
Last Modified:	23 Dec 2024 02:34
URI:	http://repository.sgu.ac.id/id/eprint/2791

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