Christy, Claudia and Puteri, Maria Dewi P. T. Gunawan and Marpaung, Abdullah Muzi (2020) INDONESIAN MARKET POTENTIAL OF CYMBOPOGON CITRATUS AND ZINGIBER OFFICINALE BASED PRODUCTS THAT CONTROL BLOOD SUGAR LEVELS. Bachelor thesis, Swiss German University.

	Text FT_Claudia Christy_1.pdf Restricted to Repository staff only Download (672kB)
	Text FT_Claudia Christy_2.pdf Restricted to Repository staff only Download (870kB)
	Text FT_Claudia Christy_3.pdf Restricted to Repository staff only Download (1MB)
	Text FT_Claudia Christy_4.pdf Restricted to Repository staff only Download (1MB)
	Text FT_Claudia Christy_5.pdf Restricted to Repository staff only Download (1MB)
Preview	Text FT_Claudia Christy_REF.pdf Download (2MB) | Preview
Preview	Text FT_Claudia Christy_TOC.pdf Download (955kB) | Preview

Abstract

The purpose of this research is to determine the market potential of lemongrass and ginger based products that control blood sugar levels through literature review of population types that benefit from blood sugar control, the safety and efficacy of Cymbopogon citratus and Zingiber officinale in blood sugar control, existing products, and the product's selling points. Market research is also done to determine consumers' interest using market survey results of primary and secondary research. It was found that various population types such as PCOS patients or healthy individuals with certain health concerns are able to benefit from tight glycemic control. The general pattern for consumers' interest in this product is high and so far, there is no existing lemongrass and ginger products with claims for blood sugar control sold in the Indonesian market. Furthermore, it was found that Cymbopogon citratus and Zingiber officinale are effective and safe in controlling blood sugar levels. Moreover, this product has unique selling points and there are no competitors as of yet. Therefore, it can be concluded that lemongrass and ginger based products that controls blood sugar levels have a good market potential.

Item Type:	Thesis (Bachelor)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Life Sciences and Technology > Department of Food Technology
Depositing User:	Mr Arinton Sinaga
Date Deposited:	27 Dec 2024 02:39
Last Modified:	27 Dec 2024 02:39
URI:	http://repository.sgu.ac.id/id/eprint/2798

Actions (login required)

View Item