Setiawan, Daniel Gerald and Purnama, James and Mukadis, Panji (2017) Implementation of Digital Marketing using RACE framework Case Study: Information Technology Study Program, Swiss German University. Bachelor thesis, Swiss German University.

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Abstract

Digital marketing is a way for people to promote their business, by going digital they can save cost and it is efficient to use. This type of marketing is mainly use to boost the business to grow larger by acquiring new audience. Social media is one of the many ways people do digital marketing, they exist in social media to help the business increase their brand awareness. This thesis use Swiss German University Study Program Information Technology to determine the usefulness of this digital marketing and how this can help their brand awareness.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Social media; Digital Marketing; Marketing; Facebook Marketing
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing T Technology > T Technology (General) > T58.5 Information technology
Divisions:	Faculty of Engineering and Information Technology > Department of Information Technology
Depositing User:	Astuti Kusumaningrum
Date Deposited:	12 May 2020 08:38
Last Modified:	12 May 2020 08:38
URI:	http://repository.sgu.ac.id/id/eprint/285

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