Kristyo, Regina Esther Utari and Simatupang, Parhimpunan (2019) Analyzing Factors Influencing Intention to Use Unmanned Store Technology: A Case Study of JD.ID X. Bachelor thesis, Swiss German University.

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Abstract

The retail sector is currently facing a decrease due to a change in shopping behavior of consumers from offline to online shopping, which leads to a massive closed down of retail store and spectacular declined of mall traffic. Retailer sees the implementation of unmanned store technology as a solution to this issue. Currently, the implementation of unmanned store technology by retailers is still in the trial stage. In Indonesia itself, JD.ID X is the first and the only retail store that applied the unmanned store technology. However, Indonesian customers are not yet familiar with this new technology. This research analyze the factors that influencing customers’ intention to use this unmanned store technology so that the management of JD.ID X can improve their implementation of unmanned store technology. This study used a quantitative method and distribute questionnaires to 100 respondents. After obtaining data from the respondents, the data was analyzed using IBM SPSS 23. From the results of this research, the variable performance expectancy (PE), social influence (SI), facilitating conditions (FC), and store reputation (SR) relate positively to intention to use (IU). Meanwhile, the variable effort expectancy (EE) does not relate positively to intention to use (IU).

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	unmanned Store Technology ; Performance Expectancy ; Effort Expectancy ; Social Influence ; Facilitating Conditions
Subjects:	H Social Sciences > HF Commerce > HF5001 Business
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Adityatama Ratangga
Date Deposited:	18 May 2020 04:09
Last Modified:	18 May 2020 04:09
URI:	http://repository.sgu.ac.id/id/eprint/345

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