Haryani, Cassandra Nathasia and Mbouw, Esa Theodore (2019) Consumer Acceptance of Mobile Payment in Casual Dining Restaurants: A Study of Ovo’s Consumers in Greater Jakarta. Bachelor thesis, Swiss German University.

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Abstract

The financial industry has evolved rapidly from the past ten years. Presently, consumers are spoilt for many options with regards to how they pay like cash, cards, and mobile payments. The emergence of mobile payments namely OVO answers consumers’ hunger for convenience in a tight schedule. Despite the fact that the number of users continues to burgeon, the utilization of OVO is still limited in the food and beverage industry, especially casual dining restaurants. The model used in this study incorporated Perceived Security, Subjective Norm, and Perceived Compatibility into the classical Technology Acceptance Model as determinants of intention to use mobile payment in casual dining restaurants. The findings revealed that Perceived Compatibility had a significant influence followed by Perceived Usefulness and Perceived Ease of Use. Apparently, neither Perceived Security nor Subjective Norm was found to influence the intention to use mobile payment. These findings provided implications for management and recommendations to step the adoption up such as enabling NFC technology for tap-and-go payment.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Mobile Payment ; Technology Acceptance Model ; Perceived Security ; Subjective Norm ; Perceived Compatibility
Subjects:	T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Adityatama Ratangga
Date Deposited:	19 May 2020 03:17
Last Modified:	19 May 2020 03:17
URI:	http://repository.sgu.ac.id/id/eprint/436

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