Nugroho, Regina and Are, Robert La (2019) The Impact of Destination Image Toward Tourists’ Post Visit Behaviours, Case Study Kraton Yogyakarta. Bachelor thesis, Swiss German University.

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Abstract

Yogyakarta is one of the top 5 province destinations. Yogyakarta is famous for its cultural attraction, however comparing to the other cultural tourist attraction in Yogyakarta, number of visitors coming to Kraton Yogyakarta is declining. Revisit intention is needed for the sustainability of the destination including Kraton Yogyakarta, furthermore revisit intention also can minimizing promotional cost. Understanding customer’s perception about the destination is important in the process of formation of effective marketing strategy and planning. This study analyzes the impact of destination image toward post visit behavior using quantitative method. Samples were taken as many as 211 visitors of Kraton Yogyakarta. Simple regression is used to answer the research question. The data is processed with simple regression analysis by using SPSS. The result reveal that destination image has an impact toward revisit intention in Kraton Yogyakarta. There are two dimensions under destination image, which are cognitive aspect and affective aspect. Cognitive aspect has stronger impact on post visit behavior in Kraton Yogyakarta. Suggestion for destination stakeholder is to create more cultural attraction in Kraton Yogyakarta and also involving visitor to participate in some attractions, moreover maintaining Kraton area and some of the collection in clean condition is also needed for the convenience of visitors. This finding will add more knowledge about destination image and post visit behavior in tourism industry

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Destination Image ; Post Visit Behavior ; Cognitive Aspect ; Affective Aspect ; Tourism Industry
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > Tourism--Marketing T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Adityatama Ratangga
Date Deposited:	19 May 2020 03:51
Last Modified:	21 May 2020 15:54
URI:	http://repository.sgu.ac.id/id/eprint/480

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