Wijaya, Sean Frederic and Are, Robert La (2019) Motivation to Attend an E-Sport Event Case Study: Jakarta Citizen. Bachelor thesis, Swiss German University.

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Abstract

The popularity of the e-sport industry has been on a rise this recent year. This can be seen as e-sport was included in one of the major sport tourism events. Due to the growth of e-sport, The Indonesian Government has also shown interests towards promoting the growth of e-sports in Indonesia. Unfortunately, there are still limited articles regarding the motivation factors to attend the event. Therefore, the purpose of this study is to identify and analyze the motivation factor which influences a person’s decision in attending an e-sport event. The research received data from 117 respondents who domicile in Jakarta. Based on the result of the research, it shows that motivation factor has a 40% impact towards influencing people to attend in an e-sport event. This implies that understanding the motive of why people attend an e-sport event can be used by event stakeholders to attract more people towards the event by providing their wants and needs.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Tourism ; Destination ; Digital Era ; Sport Tourism ; E-sports
Subjects:	T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Adityatama Ratangga
Date Deposited:	19 May 2020 03:54
Last Modified:	19 May 2020 03:54
URI:	http://repository.sgu.ac.id/id/eprint/482

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