Elviana, Yessie and Garibaldi, Gemala P. (2019) The Impact of Service Climate Towards Service-Oriented Organizational Citizenship Behaviour of Front-Liners in 5 Star Hotels in Jakarta. Bachelor thesis, Swiss German University.
|
Text
Yessie Elviana 11503040 TOC.pdf Download (1MB) | Preview |
|
Text
Yessie Elviana 11503040 1.pdf Restricted to Registered users only Download (1MB) |
||
Text
Yessie Elviana 11503040 2.pdf Restricted to Registered users only Download (211kB) |
||
Text
Yessie Elviana 11503040 3.pdf Restricted to Registered users only Download (1MB) |
||
Text
Yessie Elviana 11503040 4.pdf Restricted to Registered users only Download (271kB) |
||
Text
Yessie Elviana 11503040 5.pdf Restricted to Registered users only Download (568kB) |
||
|
Text
Yessie Elviana 11503040 Ref.pdf Download (683kB) | Preview |
Abstract
Higher classified hotels are expected to offer superior customer value through better service quality and facilities as compared to lower classified ones. However, not every employees willing to do so. If employees especially front-liners wish to gain reward from customers such as revisits or a g reputation, they must engage in more service behaviour that benefit customer. One of the way is to established service climate. Service climate covered 3 dimensions which are customer orientation, work facilitation, and managerial support. The questionnaires aim to measure the impact of service climate towards service-oriented organizational citizenship behaviour of frontliners in 5 star hotels in Jakarta by distributing to 127 front-liners in 5 star hotels in Jakarta. However, only 100 that meets the requirement and can be analysed. Based on the result of SPSS test using simple regression analysis technique, it can be concluded that service climate has a 45% impact towards service-oriented organizational citizenship behaviour of front-liners in 5 star hotels in Jakarta. With that being said, H1 is accepted, while, H0 is rejected. Several recommendations for hotels are to provide guest’s comment card, conduct touch base meeting, deliver genuine recognition, and evaluation for managers’ performances.
Item Type: | Thesis (Bachelor) |
---|---|
Uncontrolled Keywords: | Service Climate ; Service-Oriented Organizational Citizenship Behaviour ; Front-Liners ; 5 Star Hotel |
Subjects: | T Technology > TX Home economics > TX901 Hospitality industry |
Divisions: | Faculty of Business Administration and Communication > Department of Hotel and Tourism Management |
Depositing User: | Adityatama Ratangga |
Date Deposited: | 19 May 2020 03:57 |
Last Modified: | 19 May 2020 03:57 |
URI: | http://repository.sgu.ac.id/id/eprint/484 |
Actions (login required)
View Item |