Hadady, Jessica and Abadi, Fiter (2019) Analyzing Factors Influencing Mobile Payment Utilization: A Case Study of PAYPRO. Bachelor thesis, Swiss German University.

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Abstract

As one of the ongoing trends in Indonesia, Mobile Payments are now commonly used on a daily basis by people in the society. Evidently, the number of competing mobile payments is increasing each year and the competition is getting more intense. PAYPRO, as one of the competing brands, which was launched to replace the old “Dompetku” by Indosat Ooredo is intended to fight in this mobile payment competition, so that Indosat could still exist in the mobile payment market. However, there are still many aspects that PAYPRO needs to improve. Thus, the aim of this research is to analyze the influencing factors of the utilization of the mobile payment PAYPRO. This research is using the quantitative approach and the data are collected through questionnaires which were distributed to 110 respondents. To analyze the influence of the independent variables, this research is using the Multiple Regression. Based on the findings, all of the four independent variables have significant impact on the mobile payment utilization, with Perceived Usefulness as the biggest contributor in influencing the mobile payment utilization, followed by Personal Innovativeness, Perceived Ease of Use, and Social Influence. By having a deeper understanding on these influencing factors, the company can develop better strategies to prevent the company from losing in the intense competition.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Mobile Payment System ; Technology Acceptance Model ; Unified Theory of Acceptance and Use of Technology ; Diffusion of Innovation Theory ; Consumer Behavior
Subjects:	H Social Sciences > HF Commerce > HF5001 Business
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Adityatama Ratangga
Date Deposited:	19 May 2020 13:09
Last Modified:	19 May 2020 13:09
URI:	http://repository.sgu.ac.id/id/eprint/530

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