Prabashanti, Ni Wayan Sekar Ayu and Adam, M. Riyadh Rizky (2018) Brand Positioning Strategy Development For Lavanya Aesthetic Clinic – Exploratory Research. Bachelor thesis, Swiss German University.

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Abstract

Brand Positioning Strategy is at the heart of marketing strategy. It plays an important role to the business in terms of creating competitive advantage in the market. Building the right positioning strategy and then applying it in the business can create significant impact to the business itself. The purpose of this research is to develop the brand positioning strategy specifically designed for Lavanya Aesthetic Clinic that has struggled the non-significant raise in number of customers the past years. The approach used in this research is exploratory research using qualitative method. Data collected using combination of literature research from expert theoretical views, website, interviews, and focus group discussion. The data then analyzed and resulted in the right positioning strategy for Lavanya Aesthetic Clinic.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Positioning; Brand Positioning; Positioning Strategy; Aesthetic Clinic
Subjects:	H Social Sciences > HF Commerce > HF5823 Branding (Marketing)
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	19 May 2020 14:32
Last Modified:	19 May 2020 14:32
URI:	http://repository.sgu.ac.id/id/eprint/587

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