Nugrahtama, Nicholas and Hidayat, Nila K. (2018) The Influence Of Perceived Usefulness, Perceived Ease Of Use And People On E-Wallet Utilization In The Food And Beverage Industry: An Investigation Of Millennials In Jakarta. Bachelor thesis, Swiss German University.

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Abstract

As an emerging payment method, E-Wallet is considered to be the future payment system that would be used by everyone, especially the millennials who are tech-savvy and would be utilized in a lot of different industries. Even though scholars, experts, and previous researches have predicted that digital payment method would be the future payment system, the utilization have not been much including the E-Wallet in the food and beverage industry, even for millennials who are the ones that dine out the most. To close the gap, this research extended the Technology Acceptance Model by adding a bit of Consumer Behavior theory that are packed in one variable. The study results suggested that norms, lifestyle, and influence from others that are packed as the new one variable has the most impact on the intention of people, in this case millennials, to utilize E-Wallet, followed by the other two variables of Perceived Usefulness and Perceived Ease of Use. Theoretical implications and further recommendation are based on the findings of this research.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Digital Payment System; Technology Acceptance Model; Consumer Behavior; E-Wallet Utilization; Millennials
Subjects:	H Social Sciences > HF Commerce > HF5548 Electronic commerce T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	19 May 2020 14:33
Last Modified:	19 May 2020 14:33
URI:	http://repository.sgu.ac.id/id/eprint/588

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