Abdika, Wahyu and La Are, Robert (2018) Awareness Of 2018 Asian Games Towards Jakarta Tourism Branding. Bachelor thesis, Swiss German University.

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Abstract

As 2018 Asian Games (AG) is fast approaching, it is expected this sporting event could boost Jakarta tourism during the event and even after the event for long-term period. As sporting event is a part of sport tourism and 2018 AG has not yet commenced, Jakarta society may build their awareness of socio-economic impact of 2018 AG towards Jakarta tourism branding. Until present day, Jakarta tourism is ranked second below Bali as the most visited Indonesian city per 2017 according to Bank Indonesia, in addition tourism has played an important role towards economic growth of Jakarta as Indonesian capital. Hence, Jakarta has to utilise this opportunity to organise 2018 AG wisely alongside with South Sumatran capital, Palembang, in order to boost tourism branding for long term period. As a primary research of this study, it was conducted by 134 Jakarta society respondents and only 111 respondents are valid as the rest 23 respondents were failed in data screening. The collected data was processed into validity and reliability test, classical assumption test, multiple regression test and T-Test process with SPSS version 23. As a result, through T-Test, 36.3% variables of positive and negative Social Impact Awareness dan positive and negative Economic Impact Awareness of 2018 AG can determine and affect the variable of Jakarta Tourism Branding for the long-term period. It means those 2018 AG impact awareness (no matter positive or negative) are totally defined in determining Jakarta Tourism Branding in the future.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Sport Tourism; Social Impact Awareness of Sport Tourism; Economic Impact Awareness of Sport Tourism; Tourism Branding; 2018 Asian Games
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure > GV722.5 Asian games H Social Sciences > HF Commerce > HF5823 Branding (Marketing)
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Astuti Kusumaningrum
Date Deposited:	31 May 2020 14:46
Last Modified:	31 May 2020 14:46
URI:	http://repository.sgu.ac.id/id/eprint/719

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