Lukita, Kevin Andika and Galinium, Maulahikmah and Purnama, James (2016) Analysis Of The User Experience Of An E-Commerce Website (A Case Study Of Nappa Milano). Bachelor thesis, Swiss German University.

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Abstract

The purpose of this study is to define the attributes of the Nappa Milano online store that needs most improvement based on the result of the user experience evaluation. Nappa Milano is a brand of male footwear that has been established since 2013. Based on the User Experience Questionnaire (UEQ) framework, there are several attributes on a website such as attractiveness, perspicuity, efficiency, dependability, stimulation, and novelty. The result indicates that the attribute which receives the most positive evaluation from users is the perspicuity attribute, which means that the Nappa Milano online store is easily understandable for most users. On the other hand, the attribute which needs the most improvement is the novelty attribute, which means that, according to most users, the online store of Nappa Milano lacks of creativity in terms of the way it is designed. The UEQ also comes with a benchmark comparing the assessment of Nappa Milano online store to the assessment of 163 various products. The result of the benchmark is the Attractiveness, Efficiency, Perspicuity, dependability attribute receives excellent result compared to others while the stimulation receives above average result and the novelty receives below average result.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Nappa Milano; UEQ; e-Commerce; User Experience
Subjects:	H Social Sciences > HF Commerce > HF5548 Electronic commerce Q Science > QA Mathematics > QA76 Computer software > T Technology > T Technology (General) > T58.5 Information technology
Divisions:	Faculty of Engineering and Information Technology > Department of Information Technology
Depositing User:	Astuti Kusumaningrum
Date Deposited:	07 Oct 2020 14:38
Last Modified:	07 Oct 2020 14:38
URI:	http://repository.sgu.ac.id/id/eprint/915

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