Budiman, Andrew Tobias and Tobing, Rudy (2008) Analysis of ASTRO Brand Based on Brand Knowledge Structure Theory. Bachelor thesis, Swiss German University.
|
Text
Andrew Budiman 1-3104-009 TOC.pdf Download (314kB) | Preview |
|
![[img]](http://repository.sgu.ac.id/style/images/fileicons/text.png) |
Text
Andrew Budiman 1-3104-009 1.pdf Restricted to Registered users only Download (311kB) |
|
|
Text
Andrew Budiman 1-3104-009 2.pdf Restricted to Registered users only Download (321kB) |
|
|
Text
Andrew Budiman 1-3104-009 3.pdf Restricted to Registered users only Download (305kB) |
|
|
Text
Andrew Budiman 1-3104-009 4.pdf Restricted to Registered users only Download (391kB) |
|
|
Text
Andrew Budiman 1-3104-009 5.pdf Restricted to Registered users only Download (315kB) |
|
|
Text
Andrew Budiman 1-3104-009 Ref.pdf Download (299kB) | Preview |
Abstract
With the increased of ASTRO market share in the last three years, Indovision has suffered a decreased by 4%. Since then, their market share remains stable. By this reason, the researcher is interested to analyze how both brands currently perceived by their own subscribers. The questions that arise are: which subscribers have higher overall attitudes and how is the current ASTRO brand knowledge structure. To acquire the desired information, this study conducted using primary data and secondary data. The primary data is collected using questioners that were given to 50 ASTRO subscribers and 50 Indovision subscribers. The questions asked are determined to find information about ASTRO current brand knowledge structure. The result of this study is the current condition of ASTRO brand knowledge structure, and the comparison of both subscribers overall attitudes, that resulted in Indovision subscribers has higher overall attitude compared to ASTRO.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5823 Branding (Marketing) |
| Divisions: | Faculty of Business Administration and Communication > Department of Business Administration |
| Depositing User: | Astuti Kusumaningrum |
| Date Deposited: | 25 Sep 2020 15:59 |
| Last Modified: | 25 Sep 2020 15:59 |
| URI: | http://repository.sgu.ac.id/id/eprint/942 |
Actions (login required)
 |
View Item |