Findy, Clarissa and Zuardi, Gunawan (2008) Improving Service Quality in Naturalle Beauty Center Company to Improve Revenue and Profitability. Bachelor thesis, Swiss German University.
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Abstract
This thesis will explore more on strategic management of a company to improve its revenue and profitability. The case study of this thesis will be Naturalle Beauty Center. This company concentrates on face, hair and body treatments. The methodology of this thesis will start by analyzing the potential problem to gain potential solutions. Potential problems will be determined by evaluating the level of customer satisfaction. After the problems have been recognize, potential solutions can be established. These management strategies are created to improve customer satisfaction level. If the customers are happy and loyal toward the products and services, then they will become loyal to the company. Loyal and satisfied customers can eventually increase the company’s revenue and profitability.
| Item Type: | Thesis (Bachelor) |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD9980.5 Service industries--Quality control R Medicine > RA Public aspects of medicine > RA778 Beauty, Personal |
| Divisions: | Faculty of Business Administration and Communication > Department of Business Administration |
| Depositing User: | Astuti Kusumaningrum |
| Date Deposited: | 19 Oct 2020 15:14 |
| Last Modified: | 19 Oct 2020 15:14 |
| URI: | http://repository.sgu.ac.id/id/eprint/946 |
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