Suherman, Stephen and Finardi, Benardus Agus (2008) Marketing Mix Strategy Analysis of PT. Trade Servistama Indonesia Based on the Implementation of Marketing Strategy for Knorr Bumbu Dasar from PT. Unilever Indonesia Tbk. Bachelor thesis, Swiss German University.

Preview	Text Stephen Suherman 1-3104-095 TOC.pdf Download (223kB) | Preview
	Text Stephen Suherman 1-3104-095 1.pdf Restricted to Registered users only Download (227kB)
	Text Stephen Suherman 1-3104-095 2.pdf Restricted to Registered users only Download (376kB)
	Text Stephen Suherman 1-3104-095 3.pdf Restricted to Registered users only Download (208kB)
	Text Stephen Suherman 1-3104-095 4.pdf Restricted to Registered users only Download (606kB)
	Text Stephen Suherman 1-3104-095 5.pdf Restricted to Registered users only Download (208kB)
Preview	Text Stephen Suherman 1-3104-095 Ref.pdf Download (190kB) | Preview

Abstract

Every distributor has its own marketing strategy to distribute and sell every principle’s product. Each principle has its own marketing strategy for its products. This thesis will discuss about PT. Trade Servistama Indonesia as distributor of Knorr products, which PT. Unilever Indonesia Tbk. as its principle. PT. Trade Servistama Indonesia is a distributor and logistics provider. This distributor not only distributes Knorr products, but also other products such as B29, Paseo, Nice Tissue, and Frisian Flag. PT. Trade Servistama Indonesia is also logistic provider for Energizer and Cosmos. In the next year, PT. Trade Servistama Indonesia will also be the logistics provider for Yamaha Motor parts. The purpose of this thesis is to study whether the current marketing strategy implemented by PT. Trade Servistama Indonesia for Knorr “Bumbu Dasar” is optimal or not in term of distribution and sales. Through this discussion, we may learn the key of success of PT. Trade Servistama Indonesia, which may benefit us when we face any other similar situation. A descriptive study is taken under this thesis. The study is taken from two perspectives, customers and the company. It involves both qualitative and quantitative research. The data gathered is from interview with PT. Unilever Indonesia Tbk. as producer and principle, from interview from PT. Trade Servistama Indonesia and also questionnaire to customers (Horeca).

Item Type:	Thesis (Bachelor)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD38.5 Supply Chain Management H Social Sciences > HF Commerce > HF5410 Marketing
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	26 Oct 2020 02:44
Last Modified:	26 Oct 2020 02:44
URI:	http://repository.sgu.ac.id/id/eprint/952

Actions (login required)

View Item