Pramono, Aurora Dinda and Adam, M. Riyadh Rizky (2020) Analyzing Social Marketing Mix Effects On The intention To Implement A Healthy Lifestyle for The Case of Depression Among Young Adult Men in Jakarta. Bachelor thesis, Swiss German University.

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Abstract

There are 20% of people in Jakarta who experiencing mental health, which means that there are 2 out of every 10 people. Most of the people in DKI Jakarta at the age from 15-24 years old are dealing with depression disorder. However, the Indonesia government has initiated several strategies to improve the mental health condition. In order to support the mental health awareness in Indonesia, especially depression disorder, this study will examine the effect of social marketing mix on the intention to implement a healthy lifestyle. The variables used in this study are Social Product, Social Price, Social Place and Social Promotion. By using an online survey, a total of 275 questionnaires from Young-Adult men respondents in Jabodetabek region were collected. The findings revealed that Social Product and Social Place have the biggest contribution in influencing the intention to implement a healthy lifestyle. In contrast, both Social Price and Social Promotion have no influence towards the intention to implement a healthy lifestyle.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Social Product; Social Price; Social Place; Social Promotion; Healthy Lifestyle
Subjects:	H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5410 Marketing
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Faisal Ifzaldi
Date Deposited:	02 Nov 2020 14:09
Last Modified:	02 Nov 2020 14:09
URI:	http://repository.sgu.ac.id/id/eprint/1925

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