Azubaidi, Bushra Saleh Salim and Abadi, Fiter (2021) The Influence of Brand Image, Celebrity Endorsement, Product Packaging and Product Quality on Consumer Purchase Intention towards Local Fashion Brands: a Case Study of the Executive. Bachelor thesis, Swiss German University.

Azubaidi, Bushra Saleh Salim and Abadi, Fiter and Krisnawati, Nila (2020) THE INFLUENCE OF BRAND IMAGE, CELEBRITY ENDORSEMENT, PRODUCT PACKAGING AND PRODUCT QUALITY ON CONSUMER PURCHASE INTENTION TOWARDS LOCAL FASHION BRANDS; A CASE STUDY OF THE EXECUTIVE. Bachelor thesis, Swiss German University.