A

Azubaidi, Bushra Saleh Salim and Abadi, Fiter (2021) The Influence of Brand Image, Celebrity Endorsement, Product Packaging and Product Quality on Consumer Purchase Intention towards Local Fashion Brands: a Case Study of the Executive. Bachelor thesis, Swiss German University.

F

Febrizki, Rhazhes and Halim, Hasniati (2018) The Impact of Celebrity Endorser and Price Perception Towards Customer Purchase Intention at Hoodieku. Bachelor thesis, Swiss German University.

K

Kusumah, Aninditya Iswari and Anantadjaya, Samuel PD (2015) Analysis of Contemporary Artists in Indonesia: The Study of Brand Images Influences on Market Acceptance and Market Opportunity. Bachelor thesis, Swiss German University.

S

Savira, Antia and Anantadjaya, Samuel PD (2015) The Impact of Celebrity Endorsement Towards Brand Knowledge and Business Performance in E-commerce. Bachelor thesis, Swiss German University.

T

Tandry, Chelsea and Simorangkir, Deborah Nauli (2018) The Impact Of Celebrity Endorsement On Maybelline Indonesia’s Consumer Buying Behaviour In Jakarta: The Case Of Pevita Pearce On Instagram. Bachelor thesis, Swiss German University.