Saputri., Meireni Dwi Hendra and Mariza, Ita and Simatupang, Parhimpunan (2016) The Impact of 7 PS Towards Customer Satisfaction on Customer Loyalty. Masters thesis, Swiss German University.

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Abstract

This research has to study and analyze the impact of marking mix in service enviroment (7 Ps) and how it affects towards customers satisfaction, and customer satisfaction on customer loyalty. Research studies located at Lor International Hotel in Sentul West Java, focus on visitor comming to stay in hotel, field survey will be used by using questionnaire to collect data. The questionnaire will be designed in two languange (Bahasa, English) to meet all tourists from different country. The study establish from all the marketing mix element impact to customer satisfaction. How the product, price, place, promotion, process, people, physical evidence have an impact and correlation towards the customer satisfaction, and how the customer satisfaction create magnitude value on customer loyalty. Strong relationship in each will be visible on the result of the analysis, and detail will be discussed in chapter analyses in this thesis.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Hotel; 7ps Marketing Mix; Customer Satisfactions; Customer Loyalty
Subjects:	H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5410 Marketing H Social Sciences > HF Commerce > HF5415 Consumer Behavior
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Atroridho Rizky
Date Deposited:	07 Jul 2020 13:40
Last Modified:	07 Jul 2020 13:40
URI:	http://repository.sgu.ac.id/id/eprint/1075

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