A

Abdy, Nigel Philo and Adam, M. Riyadh Rizky (2018) The Factors Impacting The Halal Brand Consumer Loyalty Of PT. Soka Cipta Niaga. Bachelor thesis, Swiss German University.

Adikusumah, Rizaldi and Veronica, Sienly (2017) Analyzing the Impact of Sharia Implementation Towards the Customer Satisfaction in Sofyan Inn Tebet Jakarta. Bachelor thesis, Swiss German University.

Adipriyana, Raditianto and Sinaga, Junaidi (2014) Analysis of Consumer Behavior Towards Purchase Intention in Online Business: A Case Study of Lazada Indonesia. Bachelor thesis, Swiss German University.

Aditama, Brian and Dibia, Abduh and Pasasa, Linus (2015) Factors Influencing the Purchase Decision Making of Luxury Compact Sports Car: Case Study of Abarth Indonesia. Bachelor thesis, Swiss German University.

Agasiya, Radhianta and Simatupang, Parhimpunan (2018) The Influence Of Subjective Norms, Attitude, And Perceived Behavioral Control Towards Behavior Of Millenials Online Shopper: A Case Study Of Tokopedia Consumers In Jakarta. Bachelor thesis, Swiss German University.

Agloes, Muhammad Djafar and Abadi, Fiter (2021) The Effect of Lifestyle, Personality, Self-Concept and Perception towards Consumer Purchase Intention on Passenger Car Type: A Study of Jabodetabek Consumers. Bachelor thesis, Swiss German University.

Ahmar, Jarnes Dwiana and Abduh, Dibia Merinda and Pasasa, Linus (2016) An Analysis of Consumer's Perception and Consumer's Attitude to Green Cosmetic Products and Purchase Intention Among Females in Jakarta. Bachelor thesis, Swiss German University.

Alamsyah, Reggy Aldynov and Galinium, Maulahikmah and Kho, I Eng (2017) A Study Of Digital Identity On Social Media Among Teenagers (Case Study: Xyz School And Xyz University). Bachelor thesis, Swiss German University.

Alexandra, Yoanita and Munawaroh, Munawaroh (2014) Analysis of Marketing and Other Stimuli Factors Towards Consumer Behavior in the Purchase of Kopitiam Restaurants Products in Serpong Area. Bachelor thesis, Swiss German University.

Aliman, Marsella Giovani and Krisnawati, Nila (2019) The Impact of Innovation and Brand Awareness to Increase Customer Loyalty, Case Study: Caturra Espresso in Surabaya. Bachelor thesis, Swiss German University.

Amrullah, Iqbal and Giniarto, Eko (2015) Analysis of Relation Between Microfinancing Customer Profile with Customer Perceptions in Tangerang Selatan. Bachelor thesis, Swiss German University.

Andhika, Benedictus Widy and Hidayat, Nila K. and Pasasa, Linus (2015) Analysis of Service Quality, Perceived Value and Customer Satisfaction Towards Customer Loyalty in Insurance Industry: Case Study of PT.Synergy Adhi Manunggal. Bachelor thesis, Swiss German University.

Andreanto, Reza and Sitepu, Badikenita and Siahaan, Antonius TP. (2016) Impact of Beverage Product Packaging on Consumer Purchase Decision: A Case Study of TETRA PAK product. Masters thesis, Swiss German University.

Aprilyanto, Denny and Pratama, Yudhistira (2018) The Effect Of Customer Perception Towards Buying Decision On Smartwatches Case Study: Tag Heuer Connected And Apple Watch. Bachelor thesis, Swiss German University.

Arden, Antonio and Adam, M. Riyadh Rizky and Hidayat, Nila Krisnawati (2020) FACTORS INFLUENCING HOUSEHOLD'S INTENTION TOWARDS WASTE SORTING IN JABODETABEK REGION. Bachelor thesis, Swiss German University.

Arditya, Della Putri and Adam, M. Riyadh Rizky (2020) Does City Branding, Tourism Event, and City Image Affecting The Decision to Visit? Case Study of: Banyuwangi, East Java, Indonesia. Bachelor thesis, Swiss German University.

Arrad, Maulana and Zainal, Munawaroh (2017) Analysis On The Impact Of Latte Art Towards Customer Satisfaction In Coffee Shop X. Bachelor thesis, Swiss German University.

Aurelie, Pricia and Zainal, Munawaroh (2022) ANALYSIS OF GENERATION Z CONSUMERS' BEHAVIOR TOWARDS PURCHASE DECISION OF ONLINE FOOD DELIVERY: STUDY ON GRABFOOD INDONESIA. Bachelor thesis, Swiss German University.

Aussie, Muhammad Shandy and Abadi, Fiter and Pasasa, Linus (2015) Analyzing the Key Factors Affecting Costumer Purchase Intention Toward Low Cost Green Car Product. Bachelor thesis, Swiss German University.

Azubaidi, Bushra Saleh Salim and Abadi, Fiter (2021) The Influence of Brand Image, Celebrity Endorsement, Product Packaging and Product Quality on Consumer Purchase Intention towards Local Fashion Brands: a Case Study of the Executive. Bachelor thesis, Swiss German University.

B

Bagaskara, Bintang and Garibaldi, Gemala (2017) Analyzing the Impact of Consumer-Based Brand Equity Towards Purchase Intention of Millennial Generation in Tanamera Serpong. Bachelor thesis, Swiss German University.

Bahalwan, Hannan Hibatullah and Halim, Hasniati and Pasasa, Linus (2014) The Impact of Customer Retention Strategies and Customer Satisfaction Toward Customer Loyalty on Mobile Phone Users in South Jakarta (Case Study of PT. Indosat). Bachelor thesis, Swiss German University.

Batubara, Naomi Alexandra and Pratama, Yudhistira (2016) Analyzing Generation Y’s Consumer Perception Towards Local Clothing Brands: A Case of Monstore. Bachelor thesis, Swiss German University.

Benartini, Olivia Putri and Suryana, Aan (2018) An Examination Towards User Satisfaction Of Interactive Features In Kumparan Online News Portal (A Case Study Of Active University Students In Tangerang). Bachelor thesis, Swiss German University.

Bordo, Yoan Aldila Dogni and Pratama, Yudhistira (2018) The Analysis Of 7P’s Of Marketing Mix Towards Customer Retention: Case Study Of Namaaz Dining. Bachelor thesis, Swiss German University.

Bratasurya, Audy Devina and Triutama, Oqke Prawira (2014) The Impact of Restaurant‘s Organic Food Menu Toward Restaurant‘s Brand Image Based on Consumer Perception: A Case Study of Restaurant-X. Bachelor thesis, Swiss German University.

Budiyanto, Irwyn Lawrence and Sitepu, Badikenita and Mariza, Ita (2018) Analysis Of Persuasion Principles Towards Consumer Behaviour In Online Travel Agency Market: Case Study Of Jakarta Consumers. Masters thesis, Swiss German University.

Bustari, Oswin and Krisnawati, Nila (2014) The Analysis of Consumer Attitudes Toward the Travel Agent Business in The Face of Emerging Tourism Marketplace. Bachelor thesis, Swiss German University.

C

Chandra, Angreta and Sitepu, Badikenita and Simatupang, Parhimpunan (2017) Analysis The Influence Of Dynamic Pricing And E-Service Quality Toward Customer E-Satisfaction In Online Travel (Study Case AT PT. XYZ). Masters thesis, Swiss German University.

Chrissy, Chrissy and Mbouw, Esa Theodore (2019) The Impact of Perceived Value on Customer Loyalty: A Case Study of Grabfood Consumers. Bachelor thesis, Swiss German University.

Claudya, Bethanya and Mbouw, Esa Theodore (2018) The Impact Of Online Digital Reviews On Consumer Behavior: Case Study Of X Health Bar. Bachelor thesis, Swiss German University.

D

Djajadiningrat, Omar Praditya and Prawira, Oqke (2016) Analyzing Service Quality and Price Impact Towards Customer Loyalty in Restaurant: Case Study Restaurant X. Bachelor thesis, Swiss German University.

E

Elmara, Bellarminus Ariest and Abduh, Dibia and Pasasa, LInus (2015) The Effectiveness of Pictorial Health Reminder Labels Towards The Purchasing Decision of Cigarette Packages on College Students in South Tangerang. Bachelor thesis, Swiss German University.

Erizananda, Ichsan Titis and Sitepu, Badikenita and Siahaan, Antonius TP. (2016) Analysis on The Effect of Vertical Integration in Supply Chain Perfomance, Company Overall Performance, and Customer Satisfaction in Indonesia's CNG Business. Masters thesis, Swiss German University.

F

Fakhri, Muhammad and Krisnawati, Nila (2020) The Impact of Customer Satisfaction Towards Customer Loyalty: A Case Study of Lion Air Group. Bachelor thesis, Swiss German University.

Fedyana, Anggita and Anantadjaya, Samuel PD (2014) Influential Factors in Logistics Management: An Investigative Study of Customer’s Claims. Bachelor thesis, Swiss German University.

Fenazha, Algifari and Tobing, Rudy (2015) Analysis of Consumer Awareness Towards Consumption Intention About Herbal Medicine in Indonesia. Bachelor thesis, Swiss German University.

Ferranda, Ellen and Munawaroh, Munawaroh (2018) The Impact Of Visual Media In Social Media As A Destination Promotional Tool Towards Tourist’s Decision Making Process In The Context Of Destination Image Case: Kepulauan Seribu. Bachelor thesis, Swiss German University.

Fitriana, Fannisa and Munawaroh, Munawaroh (2019) The Influence of Planned Behavior Towards Behavior Intention on Instagram Case of Kaffeine Kline in Jakarta. Bachelor thesis, Swiss German University.

Fitriani, Atiqi and Hidayat, Nila K. (2018) The Impact Of Customer Loyalty Programs Towards Customer Retention - A Case Study Of Front Office Department In Intercontinental Bali Resort. Bachelor thesis, Swiss German University.

Fitriani, Wulan Karnia and Perangin-angin, Loina Lalolo K. (2020) The Effectiveness of Advertising on Social Media Towards Purchase Decision Among Students in Tangerang: Case Study of Tasya Farasya on Makeover. Bachelor thesis, Swiss German University.

G

Guswan, Mohammad Joddi and Prawira, Oqke (2015) The Impact of Brand Awareness Toward Customer Loyalty in Local Brand. Case Study: Tanamera Coffee Indonesia. Bachelor thesis, Swiss German University.

H

Halim, Christ Vincentius and Halim, Hasniati (2018) The Impact Of Social Media Marketing Via Instagram Promotion Towards Purchase Intention And Customer Engagement Case Study Of Bananugget. Bachelor thesis, Swiss German University.

Halim, Ivan and Musa, Soebowo (2021) Consumer Behavioral Strategy: How it Affect Firm Performance in Food and Beverages Industry. Masters thesis, Swiss German University.

Harrisman, Rio and Halim, Hasniati (2015) Service Quality: Expectations, Perceptions and Satisfaction About Service Quality at Wall Street English, Pondok Indah, Jakarta - a Case Study. Bachelor thesis, Swiss German University.

Harry, Samuel and Abduh, Dibia Merinda (2012) Enhancing Image Through Implementing Effective Media Communication (A Case Study of “Xyz”). Bachelor thesis, Swiss German University.

Haryuni, Ribka and Saroso, Tommy (2015) Marketing Mix Influencing Generation Y Purchasing Behavior Toward their Selection of Restaurant. Bachelor thesis, Swiss German University.

Helmard, Hana and Mbouw, Esa Theodore (2021) The Effect of Consumer Brand Engagement towards Brand Loyalty of Idoudokstore Through TikTok. Bachelor thesis, Swiss German University.

I

Ibrahim, Ado Ningi and Simatupang, Parhimpunan (2016) Assessing Service Quality Delivery and its Impact on Customer Satisfaction in The Banking Sector: A Case Study of XYZ Bank. Masters thesis, Swiss German University.

Ibrahim, Meastari Ramadahana Delia and Reese, Matthias (2016) Analyzing The Relationship Between Brand Prestige And Consumer’s Self-Esteem: A Study Case Of Louis Vuitton. Bachelor thesis, Swiss German University.

Ilham, Daniel and Simorangkir, Deborah Nauli (2020) Discernible Impact of Fashion’s Online Shopping With Mobile - Augmented Reality (AR) Application on The Consumer’s Perspective in Indonesia. Masters thesis, Swiss German University.

Ivana, Prisca and Are, Robert La (2020) The Impact of User Generated Content (Online Review) Towards The intention To Purchase On E-Commerce in Jakarta . Case Study of Tokopedia. Bachelor thesis, Swiss German University.

J

Jananuraga, Mohammad Rusvandi Rastra and Adam, Mochammad Riyadh Rizky (2016) Impact Service Quality and Brand Image Towards Customer Loyalty Through Customer Trust. Bachelor thesis, Swiss German University.

Jaurissa, Laura and Soeprapto, Vishnuvardhana S. (2015) An Analysis of Service Quality and Positive Word of Mouth Marketing Towards Customer Buying Decisions Case Study: Establishment X in Pantai Indah Kapuk Jakarta Utara. Bachelor thesis, Swiss German University.

Jauwrias, Laurensius Edwin and Mbouw, Esa Theodore (2019) The Impact of Psychological Factors on Consumers’ Green Purchase Behaviour: A Study of #Nostrawmovement Campaign in KFC Greater Jakarta. Bachelor thesis, Swiss German University.

Jelanok, Hendrik Musa and Sjarief, Rachman and Siahaan, Antonius TP. (2017) Factors Affecting Customer Satisfaction In Purchase Decision: A Case Study Of Train Genset 500 KVA In PT. XYZ. Masters thesis, Swiss German University.

Jessica, Jessica and Mbouw, Esa Theodore (2020) The Influence of Destination Image and Self-Congruity Towards Customers’ Revisit Intention Case Study of Arumdalu Farm. Bachelor thesis, Swiss German University.

Jestina, Elizabeth and Munawaroh, Munawaroh (2019) The Impact of Perceived Organizational Support on Service-Oriented Organizational Citizenship Behavior: A Case Study of Frontline at Royal Ambarrukmo Hotel Yogyakarta. Bachelor thesis, Swiss German University.

Johanes, Kartiwan and Sitepu, Badikenita and Simatupang, Parhimpunan (2018) Analyze The Influence of Product Bundling, Discount and Promotion Toward Customer Buying Intention in ICT Industry. Masters thesis, Swiss German University.

Josephine, Patricia and Are, Robert La (2020) The Influence of Green Campaign Towards Consumer Purchase Intention. A Study of “X” Coffee Shop in Jakarta. Bachelor thesis, Swiss German University.

K

Kahono, Grace Aurelia and Rahmawati, Della and Prawira, I Kadek Putra Yudha (2018) Preferences And Factors Influencing The Purchase Intention Of Healthy Snacks Among Millennials In Jakarta. Bachelor thesis, Swiss German University.

Kartasasmita, Garlianka and Dibia, Merinda Abduh and Pasasa, Linus (2016) Consumer Attitude Towards Online Video Advertising: A Case Study of Youtube ADS Consumer Goods Among Generation Y in Indonesia. Bachelor thesis, Swiss German University.

Krisnawati, Nila and Sule, Ernie Tisnawati and Febrian, Erie and Hassan, Meydia (2016) Do The Brand Image and Customer Loyalty Determine The Competitive Strategy of Chain Hotels. Academy of Strategic Management Journal, 15 (3). pp. 114-125.

Kurniawan, R. Moch. Ananda Sufyan and Erwin, Alva and Galinium, Maulahikmah (2017) Media Analytics For Fashion Brand Communications. Bachelor thesis, Swiss German University.

Kusnadi, Shirleen and Halim, Hasniati (2018) The Impact Of Store Atmospherics And Customer Perceived Value Towards Customer Loyalty With Customer Satisfaction As An Intervening Variable A Case Study Of Turning Point Coffee, Gading Serpong. Bachelor thesis, Swiss German University.

Kusumaningrat, Marisabella and Hidayat, Nila K. (2017) Analysis Of Factors Influencing Brand Awareness Of Xiaomi Smartphones In Jakarta. Bachelor thesis, Swiss German University.

M

Manibog, Ariane Elizabeth Kawboon and Abryanto, Rano (2021) A Study on the Impact of Customer Based Brand Equity towards the Purchase Decision of Healthy Food: A Case Study of Burgreens, Jakarta. Bachelor thesis, Swiss German University.

Marsyela, Natalia and Mbouw, Esa Theodore (2018) The Influence Of Eco-Friendly Practices Toward Post-consumption Behaviour : A Case Of Eco-Friendly Restaurants In Bali. Bachelor thesis, Swiss German University.

Maulana, Andre and Siahaan, Antonius TP. and Sitepu, Badikenita (2017) Analysis Of Customer Shopping Behaviour Toward Customer’s Response In Out Of Stock Situation At FMCG Retail Store A Case Study At Hypermarket Giant Purwakarta. Masters thesis, Swiss German University.

Maulana, Fabio and Hidayat, Nila K. (2017) Analysis Of Consumer Attitude Toward Paid Subscriber Behavior Using Fishbein Model In Streaming-Music Industry: A Case Study Comparing Joox And Spotify. Bachelor thesis, Swiss German University.

Melvasari, Kiki and Sitepu, Badikenita and Ardiansyah, Muhril (2017) Predicting The Influences Of Consumer Behavior Factors Towards Young Adult’s Buying Intention Of E-Commerce In Indonesia. Masters thesis, Swiss German University.

Michelsen, George Richard and Abadi, Fiter (2018) The Analysis of Customer Relationship Management, Service Quality Through Customer Satisfaction Towards Customer Loyalty in Travel Agent: A Research on PT. VIP TRAVEL. Bachelor thesis, Swiss German University.

N

Naufal, Falah and Mbouw, Esa Theodore (2021) Psychological Influences that Impact Millennials’ Intentions in Staying at Green Hotels. Bachelor thesis, Swiss German University.

Nugrahtama, Nicholas and Krisnawati, Nila (2018) Consumers Perceived Ease of Use and Perceived Usefulness Analysis of E-Wallet Utilization in The Food and Beverage Industry. The 6th Gadjah Mada International Conference on Economics And Business. ISSN 2548-7965

Nugroho, Subeki and Adam, M. Riyadh Rizky (2017) Analyzing Brand Image, Service Quality, Customer Satisfaction And Customer Loyalty In Beauty & Skin Care Sector: Case Study Of Gloskin Aesthetic Clinic. Bachelor thesis, Swiss German University.

Nurhamzah, Tezar Prima and Mariza, Ita and Siahaan, Antonius TP. (2017) The Influence Of Leadership Style And Excellent Production Process Through Quality Of Product Towards Customer Satisfaction: A Case Study Of Cast Iron Business Unit Of PT Krakatau Posco. Masters thesis, Swiss German University.

O

Oenica, Erica and Sinaga, Junaidi (2012) Analysis of Consumer Behavior of Online Group Buying as One of The Online Shopping Method Towards Swiss German University and Universitas Multimedia Nusantara Students. Bachelor thesis, Swiss German University.

P

Pathavi, Devin and Adam, M. Riyadh Rizky and Bustaman, Yosman (2020) Analysis of Factors Affecting The Green Purchase Intention of Electric Motorcycle: Case Study of Selis. Masters thesis, Swiss German University.

Permana, Bagas and Syaebani, Irfan (2019) Understanding the Impact of After-Service Quality Towards Costumer Loyalty, Commitment and Repurchase Intention Investigation on Honda Jabodetabek. Bachelor thesis, Swiss German University.

Pohan, Andrew Fujii and Abadi, Fiter and Pasasa, Linus Ampang (2016) Analyzing the Impact of Customer Relationship Management Towards Customer Satisfaction in Electrolux Indonesia. Bachelor thesis, Swiss German University.

Prasandya, Caroline Mutiara and Pratama, Yudhistira (2018) The Effect Of Marketing Communication Mix Towards The Purchase Decision Of Mice Products At Santa Monica Hotel & Convention Bogor. Bachelor thesis, Swiss German University.

Prasetya, Muhammad Azka and Halim, Hasniati (2015) Study of Female Considerations in Purchasing a Car in Trisakti University. Bachelor thesis, Swiss German University.

Prasetyo, Adhiatma Jodie and Are, Robert La (2019) Retaining Customer Loyalty Through Implementation of Recovery Strategies in Food and Beverage Industry – Case Study of Fine Dining Operation in Jakarta. Bachelor thesis, Swiss German University.

Pratama, Irfanto Makarim and Hidayat, Nila K. (2017) Measuring Consumer Loyalty Program: An Investigation To Citilink Indonesia Consumers (Case Of Citilink Indonesia In Jakarta). Bachelor thesis, Swiss German University.

Pratama Z., M. Adnan and Simatupang, Parhimpunan (2018) Analyzing The News Reader Regarding Digitization And Social Media Usage Towards Customer Preference, A Case Study : Kompas Media. Bachelor thesis, Swiss German University.

Prawitasari, Nastiti and Krisnawati, Nila and Pasasa, Linus (2014) The Impact of Symbolic Image Congruity and Functional Image Congruity on Consumers' Brand Preference: Case Study of MINI Indonesia. Bachelor thesis, Swiss German University.

Prayoga, Imran and Mariza, Ita and Simatupang, Parhimpunan (2016) Analysis of Key Factors that Contributed to Customers’ Buying Decision, Satisfaction and Loyalty of PT XYZ’s Chilled Products Category in Modern Market Channel. Masters thesis, Swiss German University.

Pribadi, Andre Dwithama and Adam, M. Riyadh Rizky (2023) Effect of Environmental Knowledge Moderation on the Relationship between Factors Affecting Electric Car Purchase Intention. Bachelor thesis, Swiss German University.

Pricilia, Monica and Abadi, Fiter and Pasasa, Linus (2015) Analyzing the Affect of Brand Image, Service Quality, and Customer Satisfaction Toward Customer Loyalty in a Premium Coffeehouse Retailer - Case of Starbucks Indonesia in Tangerang Area. Bachelor thesis, Swiss German University.

Putra, Yosafat Arsetya Dwi and Abryanto, Rano (2020) The Impact of Perceived Value of Jamu Towards The Millennial Purchase Decision: The Case Study of Generation Z. Bachelor thesis, Swiss German University.

Putro, Apriano Prasetyo and Maulina, Rindawati and Sofianti, Tanika D. (2017) Developing Market Research Tool And Procedure To Identify Prospective Market Of PT. XYZ. Bachelor thesis, Swiss German University.

Q

Qonita, Khansa and Mbouw, Esa Theodore (2018) The Influence Of Food Bloggers’ Recommendation Towards Consumer’s Behavior In Choosing The Restaurants. Bachelor thesis, Swiss German University.

R

Rachmadhani, Fetricia and Abadi, Fiter (2018) The Factors Influencing Consumer’s Purchase Decision Of smartphones (Case Study Of Asus Smartphone). Bachelor thesis, Swiss German University.

Ramadhan, Nickalis and Hidayat, Nila K. (2019) The Impact of Brand Activation on Customer Trust. International Conference On Global Innovation And Trends In Economy.

Ramdhani, Nanda Dwinanti and Adam, Mochammad Riyadh Rizky and Pasasa, Linus (2016) The Impact of Brand Equity Towards the Brand Preference And Purchase Intention: Case Study of OLX.CO.ID. Bachelor thesis, Swiss German University.

Rangga, Faisal and Merati, Made Widyatantri (2019) The Effect of a Restaurant’s Physical Environment on Customer Repurchase Behaviour: A Case Study of an Upscale Restaurant. Bachelor thesis, Swiss German University.

Rezza, Reyhan Mochamad and Abadi, Fiter and Pasasa, Linus (2016) Analyzing the Factors Affecting Online Consumer Buying Behavior Toward Online Food Delivery Service (Case of Go-Food by GO-JEK Indonesia in South Jakarta Area). Bachelor thesis, Swiss German University.

Rickardo, Muhammad Jordan Valentino and Simorangkir, Deborah Nauli (2020) Correlation of #PadaTempatnya Campaign of XXI Cinema Towards Behavioral Change To Dispose Trash in Its Place. Bachelor thesis, Swiss German University.

Rohmah, Dini Syiefa Ur and Ardiansyah, Muhril (2015) Factors Influencing Customer Satisfaction - Case Study: Mad Dogs Restaurant. Bachelor thesis, Swiss German University.

Rundengan, Varren Regina and Simorangkir, Deborah Nauli (2021) Analysis Usage of Social Media Marketing Towards Customer Trust, Customer Intimacy and Purchase Intention Based on High Street Fashion Brand (Case Study of Forever 21 in Jakarta). Masters thesis, Swiss German University.

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Sadewa, Nydia Ra Putri Saka and Soeprapto, Vishnuvardhana S. (2015) Analyzing the Factors Which Influence Tourist Decision Making When Choosing a Destination. Case Study: Gili Trawangan. Bachelor thesis, Swiss German University.

Saldin, Azim Atlantino and Adam, M. Riyadh Rizky (2018) The Factors Influencing Men’s Attitude Towards Purchase Intention Of Skin Care Product For Men: A Case Study Of Ertos Beauty Care. Bachelor thesis, Swiss German University.

Salim, Michelle and Munawaroh, Munawaroh (2018) The Effect Of Social Media Marketing Via Instagram Towards Customer Purchase Intention A Case Study Of Bunker Cafe. Bachelor thesis, Swiss German University.

Samosir, Aaron Albert Maulana and Ardiansyah, Muhril (2015) Analysis of Customer Satisfaction on Selecting Value Airlines in Soekarno – Hatta Airport (Case Study: PT.Citilink). Bachelor thesis, Swiss German University.

Saputra, Ie Ignatius Eric Cahya and Sitepu, Badikenita and Ardiansyah, Muhril (2016) Influential Factors on Customers Decision Making in Freight Forwarding Industry: Case Study of PT XYZ Jakarta, Global Leading Logistics Company. Masters thesis, Swiss German University.

Saputri., Meireni Dwi Hendra and Mariza, Ita and Simatupang, Parhimpunan (2016) The Impact of 7 PS Towards Customer Satisfaction on Customer Loyalty. Masters thesis, Swiss German University.

Sari, Nida Thahirah and Garibaldi, Gemala P. (2019) The Impact of Consumer-Based Brand Equity on Customer Loyalty: A Case Study of ‘Kila Kila By Akasya’. Bachelor thesis, Swiss German University.

Setiadi, Floretta and Veronica, Maria Sienly (2017) The Influence Of Indoor Smoking Regulation Towards Consumer Psychology In Choosing Place To Dine. Bachelor thesis, Swiss German University.

Setiawan, Barry and Abduh, Dibia Merinda and Pasasa, Linus (2014) The Analysis of Mobile Advertising Effectiveness Toward Indonesian Consumer Attitudes (Case Study of Smartphone in Jakarta). Bachelor thesis, Swiss German University.

Setiawan, Chellsa Ayu and Reese, Matthias (2017) Analysis Of Subscribers’ Behavior Towards E-Mail Newsletters: The Case Of Loket Indonesia. Bachelor thesis, Swiss German University.

Setiawan, Rachmalia Aprisha and Abadi, Fiter (2017) Analysis Of Factors Influencing Hotel Guest Visitors Staying Behavior Intention Towards Luxury Five-Stars Hotel In Jakarta. Bachelor thesis, Swiss German University.

Setiodihardjo, Henry and Sitepu, Badikenita and Suryo, Nugroho Aryono (2016) Analysis of The Influence of Relationship Marketing Tactics Towards Customer Loyalty in Singapore Creative Industry. Masters thesis, Swiss German University.

Siburian, Melky Juni Doro and Sitepu, Badikenita and Simatupang, Parhimpunan (2017) The Effect of Marketing Mix on Customer’s Purchase Decision for Genuine Spare Parts competes to Other Dealer Competitor. Case Study in PT Eurotruk Transindo. Masters thesis, Swiss German University.

Situmorang, Sam Michael Nugraha and Maulida, Mira (2021) The Role of Viral Marketing in Consumer Purchase Intention and Purchase Decision in Edtech Application. Masters thesis, Swiss German University.

Stefanie, Maria Anna and Sitepu, Badikenita and Siahaan, Antonius TP. (2017) Impact Of Service Quality, Trust, And Customer Satisfaction On Customer Loyalty In Pt Mega Manunggal Property Tbk. Masters thesis, Swiss German University.

Subianto, Gideon Christian and Halim, Hasniati (2018) The Influence Of Brand Image Towards Customer Experience A Case Study Of Lion Air. Bachelor thesis, Swiss German University.

Sudaryono, Sudaryono and Sitepu, Badikenita and Simatupang, Parhimpunan (2018) The Effect Of Consumer Based Brand Equity Online Market On Intention To Buy And The Decision Making Consumer Case Study On Brand e-Commerce Tokopedia and Bukalapak. Masters thesis, Swiss German University.

Sugiharto, Hendry and La Are, Robert (2018) The Impact Of Food Quality And Price On Millennials Satisfaction In Mcdonald’s South Tangerang. Bachelor thesis, Swiss German University.

Sukandar, Bernhart Farras and Galinium, Maulahikmah and Mukadis, Panji (2016) Analysis, Design And Implementation Of A Digital Marketing Strategy For Ecommerce (Case Study: Merekindonesia.Com). Bachelor thesis, Swiss German University.

Surya, Kevin Juliawan and Saroso, Pudyotomo A. (2014) Important Factor in Restaurant Design That Affect Customer Preferences Leading to Customer Loyalty in Jakarta Area. Bachelor thesis, Swiss German University.

Suryadi, Edwin and Mawardi, Izhari (2018) The Importance Of Customer Satisfaction Of E-Commerce With The Changes Of Company Revenue, Case Study Of Company X In Tokopedia. Bachelor thesis, Swiss German University.

Suryaputra, Aditya and Mbouw, Esa Theodore (2019) The Impact of Store Atmosphere Towards Customer Loyalty: A Case Study of Tamper Coffee BSD, Serpong. Bachelor thesis, Swiss German University.

Susanto, Marvin Maxmillian and Saroso, Pudyotomo A (2015) Marketing Strategies and its Effect on Customer’s Interest in Aromatherapy. Bachelor thesis, Swiss German University.

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Tandry, Chelsea and Simorangkir, Deborah Nauli (2018) The Impact Of Celebrity Endorsement On Maybelline Indonesia’s Consumer Buying Behaviour In Jakarta: The Case Of Pevita Pearce On Instagram. Bachelor thesis, Swiss German University.

Taufik, Vindy Triany and Sitepu, Badikenita and Siahaan, Antonius TP. (2017) Effect Of Quality Product, Customer Satisfaction, And Brand Image Towards Customer Loyalty Using GOMaps Navigation. Masters thesis, Swiss German University.

Thiodore, Jeffry and Siahaan, Antonius TP. and Mariza, Ita (2017) Analysis Influence Of Consumer Behavior To Purchase Organic Foods In Jakarta. Masters thesis, Swiss German University.

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Vaputri, Ivany and Sitepu, Badikenita and Suryanto, Gregorius I. (2016) The Effect of Service Quality Towards Customer Satisfaction and Loyalty in Citibank Indonesia. Masters thesis, Swiss German University.

Vitaloka, Ni Made Dhiar Wulan and Simatupang, Parhimpunan (2017) Assessing Service Quality And Its Impact Towards Customer Satisfaction: Case Study Of Fuel Retail Station At PT. Pertamina Retail. Bachelor thesis, Swiss German University.

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Wahdini, Putri Nur Aulia and Are, Robert La (2016) The Impact of Live Music Towards Customers’ Buying Decisions Case Study: Intro Jazz Bistro BSD. Bachelor thesis, Swiss German University.

Wibisono, Samuel and La Are, Robert (2018) The Impact Of The Cruise Ships’ Safety And Security To The Potential Customers’ Choice When Taking Cruise Vacation (Case Study: Cruise Line). Bachelor thesis, Swiss German University.

Wicaksono, Bagus Dwi Satrio and Pratama, Yudhistira (2019) The Impact of Store Atmospheric Towards Behavioural Intention With Dining Satisfaction as Intervening Variable Case Study: Independent Coffee Shops in Bintaro. Bachelor thesis, Swiss German University.

Widjaja, Olivia and Abduh, Dibia Merinda and Pasasa, Linus (2013) The Study of Consumer Awareness and Consumption Intention towards Halal Cosmetics in Indonesia Beauty Industry. Bachelor thesis, Swiss German University.

Y

Yanzah, Teuku Dhani and Abadi, Fiter (2015) The Impact of Value Added Service Towards Customer Satisfaction and Customer Loyalty in JBL (Jasa Berdikari Logistic) Company. Bachelor thesis, Swiss German University.

Yip, Janice and Mbouw, Esa Theodore (2018) The Effect Of A Restaurant’s Physical Environment On Customer Repurchase Behaviour: A Case Study Of An Upscale Restaurant. Bachelor thesis, Swiss German University.

Yonatan, Harris and Halim, Hasniati and Pasasa, Linus (2016) The Effect of Electronic Word Of Mouth on Brand Image and Purchase Intention: A Case Study of Traveloka Social Media. Bachelor thesis, Swiss German University.

Yu, Kuo Ting and Are, Robert La (2019) The Impact of Customer Loyalty Towards Purchase Behavior: A Case Study of Airasia Indonesia. Bachelor thesis, Swiss German University.

Yubianto, Sandy Dwiputra and Saroso, Pudyotomo A (2015) The Impact of Restaurant Interior Design on Customer Buying Decision: Case Study - Nanny's Pavilion. Bachelor thesis, Swiss German University.

Yusuf, Rausa Faranisa and Adam, M. Riyadh Rizky (2017) Analyzing Brand Awareness, Brand Image, Health Motivation, and Brand Trust towards Purchase Intention (A Case Study of Tropicana Slim Instant Noodles). Bachelor thesis, Swiss German University.

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Zahorka, Vera Alexandra and Adam, M. Riyadh Rizky (2017) Exploring The Relationship Of Perceived Service Quality, Brand Image, And Brand Trust, On Customer Satisfaction In The Healthcare Sector: Case Study Of Ciputra Medical Center. Bachelor thesis, Swiss German University.

Zen, Felisa and Abadi, Fiter (2015) The Influence of Product Differentiation and Service Quality On Customer Satisfaction and Loyalty in the Restaurant Industry. Bachelor thesis, Swiss German University.