Chandra, Angreta and Sitepu, Badikenita and Simatupang, Parhimpunan (2017) Analysis The Influence Of Dynamic Pricing And E-Service Quality Toward Customer E-Satisfaction In Online Travel (Study Case AT PT. XYZ). Masters thesis, Swiss German University.

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Abstract

The purpose of this study is to analyze the influence of dynamic pricing and e-service quality toward customer e-satisfaction in online travel. The objective of the study is to provide information to PT. XYZ about the relationship among dynamic pricing and eservice quality which influence customer e-satisfaction. In this research, questionnaires were spread online to PT. XYZ’s customer. In testing relationship between independent and dependent variable in the model are using Cronbach’s Alpha, Pearson’s Correlation and Regression. The researcher used closed ended self-administered questionnaires as a method of collecting data. The study was done on one hundred respondents from PT. XYZ’s customer. The finding of the study revealed dynamic pricing and e-service quality have positive correlation to customer e-satisfaction in the PT. XYZ. The result indicated that PT. XYZ’s customers are satisfied with company website that it offers dynamic pricing method and e-service quality. The company may increase both quality over optimize corporate resources and marketing strategies in order to increase number of online shoppers.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	E-Commerce; Dynamic Pricing; E-Service Quality; Customer E-satisfaction; Travel Online
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5415 Consumer Behavior
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	12 May 2020 14:33
Last Modified:	12 May 2020 14:33
URI:	http://repository.sgu.ac.id/id/eprint/296

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