Agloes, Muhammad Djafar and Abadi, Fiter (2021) The Effect of Lifestyle, Personality, Self-Concept and Perception towards Consumer Purchase Intention on Passenger Car Type: A Study of Jabodetabek Consumers. Bachelor thesis, Swiss German University.

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Abstract

Purchase intention or the intent to use is a behavioral intention of a person, which enables a person to decide and use a particular product or service. Implementation of purchase intention increasingly popular due to a changed in consumer behavior. In Indonesia, consumer tend to purchase a car based on their preferences, as a part of their self-actualization, and as a part of the designation of identity. The purpose of this research is to discover whether Lifestyle, Personality, Self-Concept and Perception can simultaneously influence consumer purchase intention towards the type of passenger car in JABODETABEK. This study uses a quantitative method and collect the information from people who already have a car or have a plan to buy a car who live in JABODETABEK between the ages of 22 - >55 using sampling method and questionnaires. The result indicates that Self-Concept and Perception have a significant effect on purchase intention. However, Lifestyle and Personality does not have a significant effect on purchase intention. Therefore, there are several recommendations for car dealers and companies that will be discussed in this research.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Consumer Behavior, Lifestyle, Perception, Personality, Purchase Intention, Self-Concept
Subjects:	H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5415 Consumer Behavior H Social Sciences > HF Commerce > HF5437 Purchasing. Selling. Sales personnel
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Faisal Ifzaldi
Date Deposited:	30 Dec 2021 07:51
Last Modified:	30 Dec 2021 07:51
URI:	http://repository.sgu.ac.id/id/eprint/2258

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