A

Agasiya, Radhianta and Simatupang, Parhimpunan (2018) The Influence Of Subjective Norms, Attitude, And Perceived Behavioral Control Towards Behavior Of Millenials Online Shopper: A Case Study Of Tokopedia Consumers In Jakarta. Bachelor thesis, Swiss German University.

Agloes, Muhammad Djafar and Abadi, Fiter (2021) The Effect of Lifestyle, Personality, Self-Concept and Perception towards Consumer Purchase Intention on Passenger Car Type: A Study of Jabodetabek Consumers. Bachelor thesis, Swiss German University.

Andarini, Lydia and Simatupang, Parhimpunan and Pasasa, Linus (2013) Analyzing the Impact of Marketing Mix towards Customer‟s Purchase Intention of Jam Product (Case Study: New 14Gram Portion Pack of Morin Jam & Spread). Bachelor thesis, Swiss German University.

Andriani, Dian and Tobing, Rudy (2008) Marketing Strategy to Increase Sales of PT. X. Bachelor thesis, Swiss German University.

Anggraini, Annisa Restu and Sinaga, Junaidi and Pasasa, Linus (2015) Analysis on The Causes of Late Materials Arrival For Australian Embassy Construction Project in Jakarta (A Case Study of PT. XYZ Indonesia). Bachelor thesis, Swiss German University.

Aprilyanto, Denny and Pratama, Yudhistira (2018) The Effect Of Customer Perception Towards Buying Decision On Smartwatches Case Study: Tag Heuer Connected And Apple Watch. Bachelor thesis, Swiss German University.

Ardhianti, Maria Carmeitta and Simorangkir, Deborah Nauli (2018) Decision-Making Factors Of Male Consumers’ Purchasing Behavior Towards “For Men” Facial Wash Products In South Jakarta. Bachelor thesis, Swiss German University.

C

Claudya, Baby and Syaebani, Muhammad Irfan (2018) The Role Of Trust, Familiarity, Social Presence To Purchase Intentions In E-Commerce Marketplace, Study Case On: Tokopedia. Bachelor thesis, Swiss German University.

Claudya, Bethanya and Mbouw, Esa Theodore (2018) The Impact Of Online Digital Reviews On Consumer Behavior: Case Study Of X Health Bar. Bachelor thesis, Swiss German University.

D

Darwan, Daryn and Mawardi, Izhari (2017) Strategic Management In Car Ownership And Car Purchase Decision In Jakarta A Case Study Of PT Toyota-Astra Motor. Bachelor thesis, Swiss German University.

F

Febrizki, Rhazhes and Halim, Hasniati (2018) The Impact of Celebrity Endorser and Price Perception Towards Customer Purchase Intention at Hoodieku. Bachelor thesis, Swiss German University.

G

Geraldine, Canny and Adam, M. Riyadh Rizky (2018) Analysis The Factors Affecting Repeat Purchase Intention Through Brand Trust (A Case Study Of Wardah Lipstick For Non-Muslim Segment). Bachelor thesis, Swiss German University.

Gunarso, Natalia and Umarjadi, Utami and Pasasa, Linus (2011) The Impact of Information Communication Technology (ICT) Toward Consumer Purchasing Behavior: Case Study on The Use of Internet by Travel Agencies in Jakarta. Bachelor thesis, Swiss German University.

H

Halim, Christ Vincentius and Halim, Hasniati (2018) The Impact Of Social Media Marketing Via Instagram Promotion Towards Purchase Intention And Customer Engagement Case Study Of Bananugget. Bachelor thesis, Swiss German University.

Hendrajaya, Gracia and Finardi, B. Agus (2012) Effective Corporate Branding Strategy to Increase Sales Performance - Case of “X” Department Store. Bachelor thesis, Swiss German University.

Hudani, Iklima and Simorangkir, Deborah Nauli (2018) The Effectiveness Of The Use Of Celebrity Endorser Maudy Ayunda In L’Oreal Paris Product. Bachelor thesis, Swiss German University.

I

Irfan, Rifqi Jafar and Abadi, Fiter (2018) The Analysis Purchase Decision Factor In Creative Technology In The Case Of PT. Hologram Indonesia. Bachelor thesis, Swiss German University.

Iskandar, Josephine Rachel and Adam, M. Riyadh Rizky (2018) The Impact Of Social Media Influencers (Selebgram) On The Purchase Decision Of Pantene Customers. Bachelor thesis, Swiss German University.

J

Jelanok, Hendrik Musa and Sjarief, Rachman and Siahaan, Antonius TP. (2017) Factors Affecting Customer Satisfaction In Purchase Decision: A Case Study Of Train Genset 500 KVA In PT. XYZ. Masters thesis, Swiss German University.

Johanes, Kartiwan and Sitepu, Badikenita and Simatupang, Parhimpunan (2018) Analyze The Influence of Product Bundling, Discount and Promotion Toward Customer Buying Intention in ICT Industry. Masters thesis, Swiss German University.

Junaedi, Indra Maulana and Abadi, Fiter (2017) The Analysis Of Intrinsic And Extrinsic Motivation Towards Sales Performance A Case Study Of PT.XYZ. Bachelor thesis, Swiss German University.

K

Kahono, Grace Aurelia and Rahmawati, Della and Prawira, I Kadek Putra Yudha (2018) Preferences And Factors Influencing The Purchase Intention Of Healthy Snacks Among Millennials In Jakarta. Bachelor thesis, Swiss German University.

Kirana, Michele Dea and Pratama, Yudhistira (2018) The Impact Of Product Differentiation Strategy On Millennial’s Decision To Purchase In Self-Standing Coffee Houses At Gading Serpong Area. Bachelor thesis, Swiss German University.

Kristiadi, Joshua and Abadi, Fiter (2018) Analyzing Factors Influencing Consumer Purchase Decision Of Counterfeit Fashion Products In Indonesia. Bachelor thesis, Swiss German University.

Kusumaatmadja, Dimas Bravandi and Perangin-angin, Loina Lalolo K. (2021) Correlation of Go-Pay E-Wallet Promotion towards Purchasing Decision among the University Students in Jakarta. Bachelor thesis, Swiss German University.

M

Maharani, Agnes Amelia and Reese, Matthias (2016) Analysis Of Beauty Blogs’ Impact On Young Women’s Purchase Intention Of Cosmetics. Bachelor thesis, Swiss German University.

Melvasari, Kiki and Sitepu, Badikenita and Ardiansyah, Muhril (2017) Predicting The Influences Of Consumer Behavior Factors Towards Young Adult’s Buying Intention Of E-Commerce In Indonesia. Masters thesis, Swiss German University.

P

Prasandya, Caroline Mutiara and Pratama, Yudhistira (2018) The Effect Of Marketing Communication Mix Towards The Purchase Decision Of Mice Products At Santa Monica Hotel & Convention Bogor. Bachelor thesis, Swiss German University.

Pratama, Leonardus Gede Rama and Halim, Hasniati (2018) The Impact Of Price And Product Quality Towards Consumer Buying Decision At PT. XYZ. Bachelor thesis, Swiss German University.

R

Rachmadhani, Fetricia and Abadi, Fiter (2018) The Factors Influencing Consumer’s Purchase Decision Of smartphones (Case Study Of Asus Smartphone). Bachelor thesis, Swiss German University.

S

Saldin, Azim Atlantino and Adam, M. Riyadh Rizky (2018) The Factors Influencing Men’s Attitude Towards Purchase Intention Of Skin Care Product For Men: A Case Study Of Ertos Beauty Care. Bachelor thesis, Swiss German University.

Salim, Michelle and Munawaroh, Munawaroh (2018) The Effect Of Social Media Marketing Via Instagram Towards Customer Purchase Intention A Case Study Of Bunker Cafe. Bachelor thesis, Swiss German University.

Sekartini, Made Candra Ayu and Abadi, Fiter (2017) The Influence Of Value Perceptions On Purchase Intention Towards Luxury Fashion Products In Jakarta. Bachelor thesis, Swiss German University.

Siburian, Melky Juni Doro and Sitepu, Badikenita and Simatupang, Parhimpunan (2017) The Effect of Marketing Mix on Customer’s Purchase Decision for Genuine Spare Parts competes to Other Dealer Competitor. Case Study in PT Eurotruk Transindo. Masters thesis, Swiss German University.

Situmorang, Sam Michael Nugraha and Maulida, Mira (2021) The Role of Viral Marketing in Consumer Purchase Intention and Purchase Decision in Edtech Application. Masters thesis, Swiss German University.

Sudaryono, Sudaryono and Sitepu, Badikenita and Simatupang, Parhimpunan (2018) The Effect Of Consumer Based Brand Equity Online Market On Intention To Buy And The Decision Making Consumer Case Study On Brand e-Commerce Tokopedia and Bukalapak. Masters thesis, Swiss German University.

Sutanto, Wahono and Sitepu, Badikenita and Simatupang, Parhimpunan (2017) Influence of 7P’s Marketing Mix to Home Buyer Purchase Decision on Tangerang Residential Housing Market. Masters thesis, Swiss German University.

T

Tambunan, Marsha Priskila and Simatupang, Parhimpunan (2017) The Influence Of Product Quality Towards Competitive Advantage Of Local Coffee Shops In Serpong Area: Case Study Of Local Coffee Shops In BSD City And Gading Serpong. Bachelor thesis, Swiss German University.

Tandry, Chelsea and Simorangkir, Deborah Nauli (2018) The Impact Of Celebrity Endorsement On Maybelline Indonesia’s Consumer Buying Behaviour In Jakarta: The Case Of Pevita Pearce On Instagram. Bachelor thesis, Swiss German University.

Tanner, Anthony and Sjafei, Netta J. (2010) Marketing Mix Strategy of Frozen Yogurt Company Towards Customer Purchase Decision: Case Study of Sour Sally And Tutti Frutti at Senayan City. Bachelor thesis, Swiss German University.

Thiodore, Jeffry and Siahaan, Antonius TP. and Mariza, Ita (2017) Analysis Influence Of Consumer Behavior To Purchase Organic Foods In Jakarta. Masters thesis, Swiss German University.

U

Umar, Hamzah Jamal and Abadi, Fiter (2017) Influence Of Product Quality, Price And Location On Purchase Intention In PT.XYZ. Bachelor thesis, Swiss German University.

Y

Yip, Janice and Mbouw, Esa Theodore (2018) The Effect Of A Restaurant’s Physical Environment On Customer Repurchase Behaviour: A Case Study Of An Upscale Restaurant. Bachelor thesis, Swiss German University.

Yusuf, Rausa Faranisa and Adam, M. Riyadh Rizky (2017) Analyzing Brand Awareness, Brand Image, Health Motivation, and Brand Trust towards Purchase Intention (A Case Study of Tropicana Slim Instant Noodles). Bachelor thesis, Swiss German University.