Andriani, Dian and Tobing, Rudy (2008) Marketing Strategy to Increase Sales of PT. X. Bachelor thesis, Swiss German University.
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Abstract
This thesis focuses on the interest about the industrial marketing practices specialized in the services area. This study takes PT. X as the sample study to help understand the practical business operation of laser welding in Indonesia. This thesis is organized to analyze the promotion or communication methods implemented by this company, asses the effectiveness of recently used promotion tools, evaluate the performance and analyze the variables that influence sales. Through the market analysis, fundamental knowledge about the industry, consumer and competitor will be collected. That knowledge will be used in answering the research questions. Furthermore, it will be helpful to facilitate the hypothesis proving process. This thesis consists of five chapters. It begins with the introduction which gives a brief statement and background of the work of this research study. It outlines the scope of this study. The problem to be researched, the purpose and significance of the study can be found in the first chapter. It also provides a theoretical thinking, besides research questions and hypotheses, as a foundation on how the research is conducted.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing H Social Sciences > HF Commerce > HF5437 Purchasing. Selling. Sales personnel |
| Divisions: | Faculty of Business Administration and Communication > Department of Business Administration |
| Depositing User: | Astuti Kusumaningrum |
| Date Deposited: | 19 Oct 2020 15:14 |
| Last Modified: | 19 Oct 2020 15:14 |
| URI: | http://repository.sgu.ac.id/id/eprint/947 |
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