Gunarso, Natalia and Umarjadi, Utami and Pasasa, Linus (2011) The Impact of Information Communication Technology (ICT) Toward Consumer Purchasing Behavior: Case Study on The Use of Internet by Travel Agencies in Jakarta. Bachelor thesis, Swiss German University.

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Abstract

The purpose of this research is to observe the impact of Internet to tourism business and its market-buying pattern. The research will focuses on travel agencies and travelers in Jakarta. The research approach applied in this study is a combination of deductive and evaluative research. It begins with the hypothesis, followed by the observation and description to collect the data and then test hypothesis against the data. Today information communication technology has immensely progressed. What occurred and is still happening is an evolution in which travel agencies as well as travel consumers are each adapting to meet changing conditions. The IT development offer opportunities to consumers to personally access to various travel information and enable them to directly book and purchase the travel products through internet. This seems to create the tendency of travel consumers to be less dependent on agencies. From the survey conducted, online system does bring impact to Jakarta travel agencies performance, but not to consumer buying pattern.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Internet; Travel Agent; Consumer Behavior
Subjects:	G Geography. Anthropology. Recreation > G Geography (General) > G154 Travel agents H Social Sciences > HF Commerce > HF5437 Purchasing. Selling. Sales personnel T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5105 Web Sites-Design > TK5105.875 Internet
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Astuti Kusumaningrum
Date Deposited:	15 Mar 2021 14:31
Last Modified:	15 Mar 2021 14:31
URI:	http://repository.sgu.ac.id/id/eprint/1094

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