Tutuko, Muhammad Haritsah Suryo and Abduh, Dibia Merinda (2011) Analyzing of Consumer Perception of A Department Store (Case Study of The Goods Dept Store, Plaza Indonesia, Jakarta). Bachelor thesis, Swiss German University.

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Abstract

In Department Store world, to compete with other existing brand of Department Store competition, The Department Store must have something distinctive in order to compete with others. They must have their own brand for being recognizeable and valuable things to give to their consumer. The owner of The Goods Dept Store have its own target both to increase local brand name with high quality product also became an initiator in this business area. The study uses descriptive method approaches which are interviewing the owner of The Goods Dept and their tenants, Surveying their consumer target market by using questionnaire. The results later show that every components of consumer perception towards The Goods Department Store (Product Availbility, Product Variety, and Services) do have an impact towards The Goods Brand Image and their Tenants brand name also.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Consumer Perception; Fashion Retail; Performance; Brand Image
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior > HF5415.335 Consumer satisfaction H Social Sciences > HF Commerce > HF5823 Branding (Marketing)
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	15 Mar 2021 14:56
Last Modified:	15 Mar 2021 14:56
URI:	http://repository.sgu.ac.id/id/eprint/1101

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