Harry, Samuel and Abduh, Dibia Merinda (2012) Enhancing Image Through Implementing Effective Media Communication (A Case Study of “Xyz”). Bachelor thesis, Swiss German University.

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Abstract

Brand image is one element of the brand and also one of the most important factors that could affect the company's success. It is based on the quality that consumers associate with a particular brand that is expressed in human behavior. It should be noted that the brand image is not inherent in the brand name but is created and influenced by media communication channel. In this study, the researcher would like to enhance the image of “XYZ” in Jakarta. The main purpose of this research is to evaluate the image of “XYX” in Jakarta. Likert variable is used by researchers in this study to measure the level of consumer agreement to the statement in the questionnaire. The SPSS version 20.0 and AMOS 18.0 is used, to test the validity and reliability, and to analyse the collected questionnaires. The result shows that the image of “XYZ” in Jakarta is good. Effectiveness, Efficiency and Empathy is the most influence element on Image. The most effective Media Communication is Social Network. And lastly, the researcher also finds that there is a correlation between image and media communication.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Image; Media Communication; Influence; Effective
Subjects:	H Social Sciences > HF Commerce > HF5415 Consumer Behavior H Social Sciences > HF Commerce > HF5823 Branding (Marketing)
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	18 Mar 2021 06:10
Last Modified:	18 Mar 2021 06:10
URI:	http://repository.sgu.ac.id/id/eprint/1163

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