Palawita, Sarasati Putri and Kho, I Eng and Gaol, Ford Lumban (2012) Measuring The Efficiency Performance of Customer Relationship Management Based on Cloud Computing in PT. Columbindo Perdana. Bachelor thesis, Swiss German University.

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Abstract

Customer Relationship Management is one of IT strategy to improve market share. Cloud computing is “internet computing”, can be defined as the capability to rent a server or many servers and run a geophysical modeling application on the most powerful systems available anywhere and anytime. PT. Columbindo Perdana implement CRM based on cloud computing hoping that this system can help the company to achieve company objectives. The purposes of this thesis are to identify the CRM based on cloud computing performance. Using Balance Scorecard will compare between the current level of system and the company target. Periodically in evaluating the system help in increasing system performance. The research methodology use Triangulation method, a term that describing about combining both quantitative and qualitative method. This method will be support by interview with the Sales manager, IT manager and IT staff, and questioner to fleet user. Source of data was primary and secondary. The research found that the implementation of CRM based on Cloud Computing in PT. Columbindo perdana was success to achieved company target.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Customer Relationship Management (CRM); Cloud Computing; Balanced Scorecard
Subjects:	H Social Sciences > HF Commerce > HF5415.5 Customer relations--Management Q Science > QA Mathematics > QA76 Computer software > QA76.585 Cloud computing
Divisions:	Faculty of Engineering and Information Technology > Department of Information Technology
Depositing User:	Astuti Kusumaningrum
Date Deposited:	24 Mar 2021 15:25
Last Modified:	24 Mar 2021 15:25
URI:	http://repository.sgu.ac.id/id/eprint/1179

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