An, Ie and Are, Robert La (2016) The Effect of Lounge Music Towards Consumer Decision in Choosing Café Bar. Case Study: Café Bar X. Bachelor thesis, Swiss German University.

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Abstract

Music has become a part of our life, in fact it has become so important that it can affect our mood. Most café bars today have music on for their costumers which can affect consumers’ behavior. This research is to find out the effect of lounge music towards consumers’ decision in choosing café bar. This research used quantitative method where data were collected through questionnaires that were spread to the costumers of Café Bar X and simple linear regression was used to analyze the data. The result of this research is, lounge music effect consumers’ decision in choosing café bar. Based on the result, lounge music has 27.8% effect of consumers’ decision in choosing restaurant.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Lounge Music; Consumer Buying Process; Café Bar.
Subjects:	M Music and Books on Music > M Music T Technology > TX Home economics > TX901 Hospitality industry T Technology > TX Home economics > TX946.5 Food service
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Atroridho Rizky
Date Deposited:	16 Jul 2020 13:54
Last Modified:	16 Jul 2020 13:54
URI:	http://repository.sgu.ac.id/id/eprint/1199

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