Tarigan, Lady Lakopa and Munawaroh, Munawaroh (2016) The Impact of Tablet Based Ordering System and Other Supporting Factors Towards Customer Satisfaction. A Case Study: Mujigae Restaurant, Gading Serpong. Bachelor thesis, Swiss German University.
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Abstract
This thesis aims to concentrate on the impact of tablet based ordering system as an innovative technology in restaurants and other supporting factors through customer experience, particularly in Mujigae Restaurant, Indonesia. The next section will critically review literature findings in order to provide in-depth overview of customer satisfaction, which can be achieved through the development of tablet based ordering system and customer experience. Then, to support the literature findings, a primary th nd research was conducted through survey from April 12 2015 to April 22 2015, whereas the author collected 100 responses from customer of Mujigae Restaurant. Afterward, the data collected will be analyzed with mean and standard deviation through Microsoft Excel as well as simple regression analysis in SPSS to produce relevant findings and compare the result with literature finding. At last, some recommendations and limitations is listed for future restaurateurs and future researchers concerning customer satisfaction.
Item Type: | Thesis (Bachelor) |
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Uncontrolled Keywords: | Tablet Based Ordering System; Customer Experience and Customer Satisfaction. |
Subjects: | T Technology > TX Home economics > TX901 Hospitality industry T Technology > TX Home economics > TX946.5 Food service |
Divisions: | Faculty of Business Administration and Communication > Department of Hotel and Tourism Management |
Depositing User: | Atroridho Rizky |
Date Deposited: | 16 Jul 2020 14:39 |
Last Modified: | 16 Jul 2020 14:39 |
URI: | http://repository.sgu.ac.id/id/eprint/1207 |
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