Wicaksono, Liswindwinanto and Are, Robert La (2016) The Influence of Korean POP Culture Toward Consumer Intention on Selecting Korean Foods. Bachelor thesis, Swiss German University.
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Abstract
Korean Drama and K-pop are two phenomenal Korean pop culture which are spreaded around the world. In Indonesia, Korean Drama and K-pop music began to be popular in beginning of 2000's. Their popularity are followed by Korean foods in 2014. This research is to look specifically on whether Korean Pop Culture influence Indonesian people to choose Korean foods as their options. Using SPSS software and with simple linear regression method analysis, 100 respondents' data collected is processed through validity and reliability test, classical assumption test and hypothesis testing. The results show that Korean Pop Culture influence Indonesian people to choose Korean foods.
| Item Type: | Thesis (Bachelor) |
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| Uncontrolled Keywords: | Consumer Intention; Fanaticism; K-pop Music; Korean Drama; Korean Foods. |
| Subjects: | T Technology > TX Home economics > TX901 Hospitality industry T Technology > TX Home economics > TX946.5 Food service |
| Divisions: | Faculty of Business Administration and Communication > Department of Hotel and Tourism Management |
| Depositing User: | Atroridho Rizky |
| Date Deposited: | 16 Jul 2020 15:59 |
| Last Modified: | 16 Jul 2020 15:59 |
| URI: | http://repository.sgu.ac.id/id/eprint/1209 |
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