Irawanto, Melati Samata Aji and Sjarief, Rachman (2016) Utilising The Value Chain Approach in Analysing Cost Structure And Activities in Micro-Scale Manufacturing Business – Case Study of Bali Asli. Bachelor thesis, Swiss German University.

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Abstract

Bali Asli, founded in 1986, is a food and household product manufacturing business, rooted in Batungsel, Pupuan, and Bali. As a micro-scale manufacturer, Bali Asli is put under the pressure of larger producers, both local and international, in creating competitive products to sell in the mass market. The purpose of this study is to identify value creating processes, performance, and cost structure of Bali Asli’s activities, and analyse its strengths and weaknesses in order to explore ways to improve its value chain. To manifest an upgrading strategy, this qualitative research was formulated by conducting interviews, making field observations, and analysing finances to depict issues and find ways in solving them. Findings show that Bali Asli is not using their resources to full capacity, and is not distributing their costs effectively - especially in forms of technology and infrastructure, communications, administrations, and logistics – due to their disorganised structure. In conclusion, a set of suggestions and alternatives in improving Bali Asli’s activities were made in order to upgrade their value chain.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Strategic Management; Value Chain; Cost Structure; MSMEs.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD2340 Small and medium-sized businesses T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Atroridho Rizky
Date Deposited:	16 Jul 2020 16:07
Last Modified:	16 Jul 2020 16:07
URI:	http://repository.sgu.ac.id/id/eprint/1211

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