Pratama, Novia Ayu and Sinaga, Junaidi and Pasasa, Linus (2013) Analysis of Market Attractiveness of the Indonesian Rubber Industry. Bachelor thesis, Swiss German University.

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Abstract

The purpose of this study is to analyze the market attractiveness of the Indonesian rubber industry. The data used in this study are secondary data, collected from agencies such as the World Bank, Directorate General of Estate Crops, and Statistics Indonesia. The data are analyzed using Structural Equation Modeling (SEM) to find out the correlation between the variables. This study uses time-series data from 20002011. Based on the results of research, it can be seen that rubber consumption has a positive moderate correlation with the market attractiveness of the Indonesian rubber industry, while rubber production has a positive weak correlation. This research also found that rubber price has the highest influence on rubber production with a strong correlation, and GDP has the highest influence on rubber consumption with a moderate correlation. Thus, in purpose of maintaining or even increasing the level of market attractiveness of the Indonesian rubber industry, there must be sustained demand for rubber consumption, which is influenced quite significantly by the factors of GDP and automobile production. When the GDP and automobile production in rubber export markets increase, it will indirectly increase the level of market attractiveness of the Indonesian rubber industry.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Attractiveness; Consumption; GDP; Production; Rubber
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9161 Rubber industry and trade
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Astuti Kusumaningrum
Date Deposited:	26 Mar 2021 16:01
Last Modified:	26 Mar 2021 16:01
URI:	http://repository.sgu.ac.id/id/eprint/1221

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