Triono, Raisa Dwi and Triutama, Oqke Prawira (2016) Analysis of Consumer's Perception Toward Organic Foods in Influencing Their Decision in Choosing a Restaurant, Case Study: MARS Kitchen, South Jakarta. Bachelor thesis, Swiss German University.

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Abstract

their influence in choosing a restaurant. Jakarta‟s economic progress over the years have led the citizens‟ well being to thrive. Correspondingly, a shift in improved quality of life has been noted with the change. With growing ease of access to media, citizen‟s awareness to a healthier lifestyle has made organic food a favorable option to reduce and minimize risk of contracting various diseases over conventional food. Research was held in Mars Kitchen, a South Jakarta based restaurant that serves organic food. Questionnaires were distributed to understand on consumers‟ perception toward organic food and their decision in choosing a restaurant. Results are analyzed by utilizing SPSS (Statistical Product and Service Solution). Evaluation of the data indicates positively that the consumer‟s perception toward organic foods have 73.0% influence on their decision in choosing a restaurant. Results of this study will allow Mars Kitchen to recognize customers‟ preferences and act as a guidance for future references on similar topic.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Organic Food; Buying Decision; Consumer Perception; Restaurant; Conventional Food.
Subjects:	T Technology > TX Home economics > TX901 Hospitality industry T Technology > TX Home economics > TX946.5 Food service
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Atroridho Rizky
Date Deposited:	16 Jul 2020 16:25
Last Modified:	16 Jul 2020 16:25
URI:	http://repository.sgu.ac.id/id/eprint/1249

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