Ahmar, Jarnes Dwiana and Abduh, Dibia Merinda and Pasasa, Linus (2016) An Analysis of Consumer's Perception and Consumer's Attitude to Green Cosmetic Products and Purchase Intention Among Females in Jakarta. Bachelor thesis, Swiss German University.

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Abstract

Purpose – This study aims to determine and discuss relevant factors that influence purchase intention towards green cosmetic products. The results are to serve as a reference for beauty industries when implementing strategies. Design/methodology/approach – The study examines the performance of all variables that has influence on consumer’s perspective on green cosmetic products. In this research questionnaire will be used and distributed in Jakarta. Then, the data develop a research model from the literature review and used statistical tools to analyze the data. Findings – The finding indicates that concern for environment, safety, personal benefit, health, price and performance had significant influences on consumer’s perception towards green cosmetic products. Another findings that consumer’s perception influence on consumer’s attitude, and consumer’s attitude had significant influence on purchase intention towards green cosmetic products. Research limitation/implication – the data collected only limited to females in Jakarta but there is no limitation based on age.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Consumer’s Perception; Consumer’s Attitude; Purchase Intention; Cosmetic Industry; And Green Cosmetic Products.
Subjects:	H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5415 Consumer Behavior
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Atroridho Rizky
Date Deposited:	03 Nov 2020 12:48
Last Modified:	03 Nov 2020 12:48
URI:	http://repository.sgu.ac.id/id/eprint/1340

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