Jananuraga, Mohammad Rusvandi Rastra and Adam, Mochammad Riyadh Rizky (2016) Impact Service Quality and Brand Image Towards Customer Loyalty Through Customer Trust. Bachelor thesis, Swiss German University.

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Abstract

The purpose of this research is to analyze the impact service quality, brand image, customer trust, and customer loyalty from PT. Ford Motor Indonesia company after the shocking announcement that PT. Ford Motor Indonesia close all the operation in Indonesia and Japan on January 2016. It shock many people specially the customer Ford they get confuse with that decision. This phenomenon become the headline news in every where also in media they questioning about the customer after sales and many customer scare with that decision with this research we will know about perception, trust and loyalty customer to PT. Ford Motor Indonesia. The first phase is distribute questionnaire to Ford customer and next phase the researcher will using software SPSS to validate answer from the respondent. And to get the reliable data the researcher will test the reliability using SPSS. And finally using the AMOS software to find the relationship one to another variable. The researcher hope this research will allow the Ford Indonesia to consider to not exist from Indonesia.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Service Quality; Brand Image; Customer Trust; Customer Loyalty.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD9980.5 Service industries--Quality control H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5415 Consumer Behavior H Social Sciences > HF Commerce > HF5823 Branding (Marketing)
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Atroridho Rizky
Date Deposited:	03 Nov 2020 14:00
Last Modified:	03 Nov 2020 14:00
URI:	http://repository.sgu.ac.id/id/eprint/1354

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