Rezza, Reyhan Mochamad and Abadi, Fiter and Pasasa, Linus (2016) Analyzing the Factors Affecting Online Consumer Buying Behavior Toward Online Food Delivery Service (Case of Go-Food by GO-JEK Indonesia in South Jakarta Area). Bachelor thesis, Swiss German University.

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Abstract

This thesis identifies which factors significantly affect online customer-buying behaviour of GO-FOOD. Finally, it determines the factor that has significant affect in order to maintain and continually increase their market in Indonesia especially in Jakarta by focus on develop a strongest factor affecting online consumer behaviour. This thesis using quantitative approach for data collected through questionnaire, while the secondary data are attained from various textbooks, journals, and articles. The quantitative data was analysed using SPSS software and path diagram with AMOS as a tool. GO-FOOD as one of online food delivery in Indonesia is successfully make their brand become on of leader in online food delivery. However, GO-FOOD should be aware with online consume buying behaviour and and determine what factors are affecting online consumer buying behaviour.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Online Food delivery; Starbucks Indonesia; Online Consumer Behaviour; Convenience; Information; Availability services; Cost Efficiency; Time Efficiency
Subjects:	H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5415 Consumer Behavior H Social Sciences > HF Commerce > HF5761 Shipment of goods. Delivery of goods
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Atroridho Rizky
Date Deposited:	03 Nov 2020 14:23
Last Modified:	03 Nov 2020 14:23
URI:	http://repository.sgu.ac.id/id/eprint/1367

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