Aussie, Muhammad Shandy and Abadi, Fiter and Pasasa, Linus (2015) Analyzing the Key Factors Affecting Costumer Purchase Intention Toward Low Cost Green Car Product. Bachelor thesis, Swiss German University.

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Abstract

This thesis identifies which factors that significantly affecting consumer purchase intention toward Low Cost Green Car (LCGC) product. This thesis comparing several variables namely perceived quality, environmental concern, price and brand image and their effect on customer intention to purchase LCGC’s. Finally, this thesis determines the strategy to be implemented by the LCGC’s manufacture to enhance customer intention towards LCGC’s. This thesis is descriptive study using quantitative approach. Primary quantitative data are collected by distributed questionnaires. While the secondary data are gathered from textbooks, journals, newspaper and articles. The quantitative data was analyzed using SPSS software and AMOS. Overall, all variables included are shown a strong influence to the customer purchase intention, particularly the influence from brand image of LCGC’s manufacture and environmental concern. Considering this result, LCGC’s manufacturer should focus more on emphasizing brand image and the beneficial of using LCGC’s for environmental concern to enhance customer intention towards LCGC’s product.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Perceived Quality; Environmental Concern; Price; Brand Image; Purchase Intention and Low Cost Green Car.
Subjects:	H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5410 Marketing H Social Sciences > HF Commerce > HF5415 Consumer Behavior
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Atroridho Rizky
Date Deposited:	04 Nov 2020 04:44
Last Modified:	04 Nov 2020 04:44
URI:	http://repository.sgu.ac.id/id/eprint/1572

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