Susanto, Marvin Maxmillian and Saroso, Pudyotomo A (2015) Marketing Strategies and its Effect on Customer’s Interest in Aromatherapy. Bachelor thesis, Swiss German University.

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Abstract

This study is focused on marketing strategy and organisational strategy in the context of customer’s interest in aromatherapy located in Jakarta and Tangerang area. It expands on the body of knowledge by formulating propositions that examine the relationship between marketing strategy and customers’ interest. It also gives an overview and description of aromatherapy product. Starting with the definition of aromatherapy, essential oil, and aromatherapy candle. Description of the raw materials and additives that are used for the manufacture of candles. Description of fragrance and some types that are popularly used. Description of usage method in aromatherapy, aromatherapy benefit and lastly a little definition related toward aromatherapy. Data contain from 150 people filled in questionnaires survey and conducted interview questions toward the company is used as part of study. Statistical part of the study based largely on hypotheses derived from literature. Analysis of variance was the primary statistical method applied. Bases on the hypothesis that marketing performance assessment tool was developed and the recommendation has given Realizing the need of aromatherapy product that keep increasing for both customer and business customers. X company keep innovating and developing new product with the uniqueness of the product design and good quality of fragrance X company hopes that it can serve the customer as well as fulfilling their needs. Price should be reasonable. The customer would prefer to buy other product which cheaper instead of aromatherapy products.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Marketing Strategies; Marketing Mix; Customer Preferences; And Aromatherapy
Subjects:	H Social Sciences > HF Commerce > HF5410 Marketing H Social Sciences > HF Commerce > HF5415 Consumer Behavior T Technology > TX Home economics > TX901 Hospitality industry
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Atroridho Rizky
Date Deposited:	12 Jan 2021 13:23
Last Modified:	12 Jan 2021 13:23
URI:	http://repository.sgu.ac.id/id/eprint/1673

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