Rahardjo, Jennifer Sydnie and Abryanto, Rano (2020) The Relationship Between Millennials Food Values and Lifestyle Towards Food Appearance, Case Study : The Garden Restaurant, PIK. Bachelor thesis, Swiss German University.

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Abstract

Food is the most important aspect of humans life. However, for millennials, food consumption is a part of adventure and experience, with a different lifestyle of the millennials' food appearance shaped the food and beverage business to pleased consumers. This research intends to prove whether the millennials' food values and lifestyle have an impact on food appearance with the case study of The Garden Restaurant, Pantai Indah Kapuk. Which present a quantitative method of 22 questions with 154 qualified millennial participants, as well as a qualitative method by observation on the food menu, reviews on social media (Zomato), as well as the Instagram. The outcomes of the research show that millennial's food values and lifestyles have an impact of 34,3% towards food appearance. Thus also presenting effective information, which of all the indicators has the most effect. Therefore, the result of the research will directly present further information towards The Garden about the lifestyle of the consumers by which relates to the future improvement of food appearances especially on the food at The Garden Restaurant.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Food Values and Lifestyle, Food Appearances, Millennials, The Garden, Food and Beverage Industry
Subjects:	T Technology > TX Home economics > TX901 Hospitality industry T Technology > TX Home economics > TX946.5 Food service
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Faisal Ifzaldi
Date Deposited:	02 Nov 2020 13:48
Last Modified:	02 Nov 2020 13:48
URI:	http://repository.sgu.ac.id/id/eprint/1819

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