Jessica, Jessica and Mbouw, Esa Theodore (2020) The Influence of Destination Image and Self-Congruity Towards Customers’ Revisit Intention Case Study of Arumdalu Farm. Bachelor thesis, Swiss German University.

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Abstract

Trends in sustainability issues are leading many companies to follow green marketing practices through the development of services and products, and one of those is restaurants. Arumdalu Farm is an example of a café that uses green practices through a farm-to-table concept. As the destination image is the predictor in capturing visitor attention, this study will explore the relation between functional and affective destination image as well as self-congruity, which in effect predicts the intention to revisit the Arumdalu Farm. A total of 104 data were collected from the respondents who visited Arumdalu Farm. The finding shows both functional and affective destination image and self-congruity contributes 47,3% on the revisit intention. However, the result of the hypothesis indicates the functional destination image has no effect on revisit intention, while the affective destination image and self-congruity have a significant relationship to the dependent variable. This study provided implications and recommendations to enhance the implementation process.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Functional and Affective Destination Image, Self-congruity, Revisit Intention, Seasonality, Millennial
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5415 Consumer Behavior
Divisions:	Faculty of Business Administration and Communication > Department of Business Administration
Depositing User:	Faisal Ifzaldi
Date Deposited:	02 Nov 2020 13:49
Last Modified:	02 Nov 2020 13:49
URI:	http://repository.sgu.ac.id/id/eprint/1825

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