Natashia, Veronica and Eng, Kho I and Galinium, Maulahikmah (2020) Business Analysis and Design of Kunyahku Online Catering Marketplace. Bachelor thesis, Swiss German University.

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Abstract

It is an opportunity for technology to be implemented to support small local businesses in Indonesia. Most micro catering businesses have difficulty to manage many responsibilities which gives them limited time to increase their marketing exposure to find new customers. Yet, there is still no online catering application that focuses towards micro catering enterprises. This research focuses on the business aspect of the proposed online catering marketplace called Kunyahku, with a creation of a mockup design for Kunyahku web application. To accomplish the research objectives, this research goes through market validation survey and interviews, the creation of business model canvas, business competition analysis and mockup design development. As a result, the presence of Kunyahku web application increase the curiosity and persuade customers to try variety of catering menus. Also, the business process of a micro catering vendor becomes fewer when they collaborate with Kunyahku. The presence of Kunyahku gives a simpler business process for the micro catering vendors Kunyahku collaborate with. The developed mockup design for Kunyahku web application gives ease of access for customers to explore variety of catering menus.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Web Application; Online Catering Marketplace; Catering Industry; Msmes; Business Analysis and Design
Subjects:	H Social Sciences > HF Commerce > HF5001 Business T Technology > T Technology (General) > T58.5 Information technology T Technology > TX Home economics > TX946.5 Food service
Divisions:	Faculty of Engineering and Information Technology > Department of Information Technology
Depositing User:	Faisal Ifzaldi
Date Deposited:	02 Nov 2020 14:08
Last Modified:	02 Nov 2020 14:08
URI:	http://repository.sgu.ac.id/id/eprint/1883

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