Azis, Alexander William Kapawan and Halim, Hasniati (2020) The influence of Perceived Quality, Perceived Usability Towards Continuance intention to Use Restaurant Directory and Reviewer Mobile Apps With User Satisfaction as intervening Variable: A Study of Zomato Users. Bachelor thesis, Swiss German University.

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Abstract

The number of mobile apps have a rapid growth for the past year. Restaurant Directory and reviewer mobile apps is no different. in indonesia, Zomato has been the market leader of restaurant directory and reviewer since it enters indonesian market in 2013. Although having similar features, other apps such as Qraved, Pergikuliner and openrice, have a significantly less users compared to Zomato. The objective of this study is to discover the impact of Perceived Quality and Perceived Usability on Continuance intention to use mobile apps through User Satisfaction with the subject of Zomato users. To know why people, keep on using Zomato rather than the other apps, the data of this study were collected from 155 active Zomato users. Path analysis was used to assess the collected data. The result of this study indicates that Perceived Quality only significantly influence Continuance intention indirectly through User Satisfaction while Perceived Usability Impact Continuance intention both directly and indirectly through User Satisfaction. This study also Provides few suggestions for Zomato to retain its users as well as for other existing and future operators to gain its user and have a better positioning in the market by improving the aspects from both Perceived Quality and Perceived Usability.

Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Mobile Apps; Post-Acceptance Model; User Satisfaction; Continuance intention; Perceived Quality Perceived Usability
Subjects:	T Technology > TX Home economics > TX901 Hospitality industry T Technology > TX Home economics > TX946.5 Food service
Divisions:	Faculty of Business Administration and Communication > Department of Hotel and Tourism Management
Depositing User:	Faisal Ifzaldi
Date Deposited:	02 Nov 2020 14:08
Last Modified:	02 Nov 2020 14:08
URI:	http://repository.sgu.ac.id/id/eprint/1899

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